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Entries by Jesse Cannon (3)

Tuesday
May212013

The 4 Places You Should Be Entering All Of Your Concert Dates To Increase Concert Attendance

Entering concert dates is one of the most annoying parts of playing live. It’s both time-consuming and annoying to keep up with. Thankfully, it gets easier and easier each year to do this menial task. Entering dates into the services we have outlined below increases the chance of getting both fans and potential fans to your shows. Some of them can put them in the places where your fans go to hear and discover your music, where as others alert your fans who have liked you on Facebook that you will be in their town. Entering your dates into these services also increases your chance of being added to local concert calendars in local papers and radio stations. Making sure your dates are always up to date in these four services will increase the likelihood of getting fans out to shows and we will explain why.

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Friday
May102013

9 Things YouTube Recommends Musicians Do, That You're Probably Missing

A few weeks ago, YouTube released a creators guide for musicians who use YouTube—detailing best practices and techniques for musicians using the service. The 40 page guide holds much common knowledge but a few gems of wisdom stuck out to me. Below I rounded up a few key points they made, that you shouldn’t miss.

  1.  Put Popular Searched Items In Your Title - If you have famous guests or keywords users will search, be sure to find a way to add them to your title.
  2. Tag As Much As Possible - Tag as many terms that relevant to your video as possible. If you can find real relevance in these tags to the content in your video, there is no penalty for using as many as possible.
  3. Thumbnails Should Invite Curiosity - While you think it’s a good idea to post the picture where your singer looks cute, it’s a better idea to use a thumbnail of a picture where the viewer wants to know what is going on in your video. Seeing a 100 people throwing pies at once is much more compelling than just another pretty face.

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Monday
Jul262010

How Man Overboard Made Their Record Leak Turn Into A Good Thing

If you read my blog, you know that we believe the way record companies handle leaks is one of the many holdovers of a bunch of Luddites refusing to adapt to the times. We write constantly about their refusal to figure out a way to take a leak and turn it into a good thing. As circumstance would have it, I had the chance to put my money where my mouth is when one of the groups I manage, Man Overboard, had their record leak 28 days before the intended release date. After the jump we will discuss how we made this become another thing that won us both new fans and the loyalty of the ones we already had. 

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