Online Music Marketing | Tips To Promote Your Songs On Google

The internet is the biggest marketplace there is. However, harnessing it potentials involves understanding how search engines work. Online marketing has evolved and is used as a propeller to business development and advertising. These tips suggested by Noria - a digital agency in Thailand will help you reach your goals. It touches on word structure, frequency, the right platform and customised words. Google is the biggest search engine globally, thanks to its content promotion and complimentary services. If you need your song to reach out to more people, utilise these marketing tips to the fullest. 

Understand Your Music Genre

There are varieties of music globally; from Caribbean reggae, American rhythm and blues, Brazilian samba to African rhumba. Different music falls in certain categories for easier classification. It also helps the consumer to easily classify music based on his or her preference. Music genres cluster consumers into markets which helps in production and distribution. If a singer understands his or her art, online music promotion becomes easier. The biggest take-home on this is the musician’s ability to relay his or her art in a language, rhythm and composition that his fun base understands.

Optimise the Keywords

Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) rely on specific words to create a pool. These words should be central to the song’s theme and image. If the song is about love, culture or politics, that element should be candid. This forms the first optimisation criteria. The second focus is the singer. There is a direct relationship between the singer and the crowd he or she attracts. Majority of people like the singer compared to his or her songs. With this understanding, apply SEO strategies, among them:-

• Creating a catchy heading with both the song name and the singer. This makes it easier to find music on the search engine like Google.

• Writing a meta-description to paraphrase the song. This should be a snippet of the message with pointers that help drive traffic to the song.

• Develop analytics based on these keywords. These analytics are managed by Google Search Console and Analytics. They project data as it is, and guides online marketing.

Include Musical add-ons

This will further make the song accessible to more people. They should be original to avoid copyright issued with other creative. These include:-

• Lyrics - the tempo and pitch in some songs are high, making it difficult to understand. Writing the lyrics makes the song more approachable with more people flowing along. Song lyrics on the search engine is part of the content development.

• Translations - to reach more markets, musicians translate their songs to the world’s most used languages such as English, French, Spanish, German, Russian and Chinese. Translation makes the song more relatable to the audience.

• Unique production features - these include new words (coined for phrases), new dance moves and unique beats. Such features help popularise the song beyond the message and help spread its influence online.

Use Clear Infographics

Ensure your songs audio and visual productions are up to standard. People consume graphically appealing content; picture and sound. The posturing, video quality and colour themes of your song should be of a high standard. It boosts visibility and clarity.

Utilise all the Applications provided by Google

Google analytics, console and other SEO bent applications are good to customise your song. YouTube is the ultimate video sharing platform. Besides its reach and popularity, and its relationship with Google, artists make some money off YouTube. The more the views, the more you earn.

Online Music Marketing | Tips To Promote Your Songs On Google