In Defense of 1,000 True Fans - Robyn Dell'Unto's Multifaceted Approach to Fan Engagement

It’s been well over a year since our last contribution to our 1,000 True Fans series, but the ideology hasn’t aged a bit. The hustle and heart of the indie artist is still a necessity in today’s music industry, and the focus remains to have an all-encompassing view of every avenue needed to reach the widest possible audience, and tap into all possible revenue streams. Of course, there is not latter here without the former.

Cyber PR campaigns manager Andrew Salmon (@andrewgsalmon) sits down with Canadian singer-songwriter Robyn Dell’Unto to talk about Twitter, crowdfunding, user generated content, and seizing opportunities.

Click to read more ...

Charting the Course: A Radio Promo Discussion – David Avery of Powderfinger Promotions

Welcome back to the fifth of our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

On Friday we spoke with Adam Lewis, Co-Founder of Planetary Group.

Today we hear from David Avery, President of Powderfinger Promotions, an indie radio promoter and publicity firm!

Click to read more ...

Charting the Course: A Radio Promo Discussion - Kevin Breuner of CD Baby

Welcome to the first of our seven-part Cyber PR interview series ‘Charting the Course: A Radio Promo Discussion’. The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians. Today we hear from Kevin Breuner, a Grammy nominated artist, podcaster, and indie musician advocate. He resides in Portland, OR where he is the Director of Marketing for CD Baby (cdbaby.com). Oh, yeah, he also plays guitar in Smalltown Poets.

Click to read more ...