Why Live Nation's Drive-In Gigs Were Doomed From The Start

The sad news broke yesterday that Live Nation, promoters of the drive-in concert series scheduled to take place around the UK this summer, had cancelled all upcoming dates with immediate effect. The shows had been set to feature a number of artists - including Dizzee Rascal, The Streets, Skindred and even a full-scale production of the immensely popular musical Six.

So what went wrong? In this short post I’ll endeavour to uncover why this promising series of events failed to come to fruition, and what may take it’s place instead.

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