On The Future Of Remote Music Collaboration

One of the primary functions of technology is democratization. The democratization of knowledge through higher access to information and more affordable and sophisticated products and services.

Musicians have benefitted immensely from these technological advancements where olfactory gatekeepers are becoming increasingly redundant and traditional barriers are broken down literally by the year. 

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The Return Of The Song Plugger - The Unsung Heros Behind Songwriting’s Renaissance In The Digital Age

By Thomas Scherer, EVP US publishing and international writer services at BMG

We’re in the middle of a golden age of collaboration in the music industry. The digital age has removed barriers for artists and writers teaming up to work together, contributing parts, ideas, lyrics and so much more. In the past twelve months, some of the biggest hits in our catalogue - such as DJ Snake’s “Let Me Love You” ft. Justin Bieber and Florida Georgia Line’s “H.O.L.Y.” - have been co-created by amazingly talented writing and production teams. Yet all of this creativity is underpinned by an unsung role that has never been more important within the music industry - the song plugger. 

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Co-Writing: Two Pens Are Better Than One

There’s sometimes a stigma associated to co-writing – as if there’s a purity to the “solitary creator” in music. We’d like to dispel the bad reputation of co-writing and say, categorically, these lone geniuses are a dime a dozen. All you have to do is look to some of your biggest musical idols like Bowie, who knew that good creation comes from good collaboration.

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