Building a better Network

Most musicians or artists think of only one or two aspects of their career; music and social networking. I find that most musicians just go through the motions not really giving it their all especially when it comes to social networking. In order to improve your skills as a musician, get more gigs and make more money you have to think outside of the box. Improvisation is a key asset to your bag of tricks and can pay you back ten fold. If you always practice what you know you will never learn anything new or improve your craft and skill set. Trying new things out and getting out of your comfort zone forces you to expand your mind with the side effect being some potential hit tunes on your hand. More importantly it will help you to bridge out of your genre of music, once you get good, and allow you to diversify your income potential by taking on other projects or gigs. This article however is not about making better music or writing hit records, it’s about doing simple steps with social networking, like improvisation, that will pay off in the future.

Click to read more ...

5 Easy Steps To Making Your Dreams Come True

Humans have the amazing gift of dreaming. It allows us to imagine things that are absolutely crazy, and completely out of our reach. Like flying, staying hours under water – or world domination. That’s what we do. Ambition is a great source of energy. Being able to dream big will give you guts and make smaller dreams feel much more attainable. Ambition will make you creative and more resourceful. Dreams are only dreams until you write them down. Then they become your goals. – Anonymous The difference between a dream and a goal is just a question of attitude. Dreams are by definition something that’s out of reach. A goal is something that you plan and work towards. If you start treating your dreams as your goals, then you have already taken the first step towards making them come true.

Click to read more ...

Managing Relationships With Fans When Your Fan Base Gets Too Big

Social media gives you the opportunity to create genuine relationships with the members of your growing fan base, helping to create more super fans and ultimately working to strengthen your fan base as a whole. 

At first, this is the best possible situation: as you grow, your fans will demand more attention and more access from you, and thanks to social media, you can now supply them with it. And again, thanks to the level of transparency that social media offers, the experience of the artist/ fan relationship is more authentic and personal than ever before.

And this is all good. Both you and your fan are happy. You continue to grow and your fan continues to gain more access and attention in return for support.

But as you and your fans go down this path together, you will inevitably run into the situation where you couldn’t possibly continue to manage all of the existing relationships that you’ve formed with your fans. No one can. Sorry.

Click to read more ...

Music Management Skills: Network in person, not just online.

For most of the past few weeks, I’ve been offline more than online. And those moments I’ve been online, I’ve been working exclusively on client projects instead of mixing in networking and promotion.

I’m not intentionally becoming a social media hermit, though. It seems that Lori and I move about once every two years, on average. And every time we move, it takes us time to get caught back up with our online relationships while we focus on the very physical activity of creating the latest version of our ideal home. (Lori will accurately tell you that she does about 90% of the packing and unpacking, while my very focused contribution to the move included dealing with all the trash at the old house and guarding the moving van while our crew was unloading at the new condo.)

Does that mean I haven’t been building my network during that time? Absolutely not. I’m still meeting new people, but I’m doing it in person: in elevators, in the coffee shop, on the train. Chances are, a few of the folks I met during my “offline mode” will end up being far more valuable members of my network than if I had picked up 100 extra followers.

Click to read more ...