The Future of Music isn’t in Streaming – It’s Happening on Social Media

The rise of social media has revolutionized the way artists get discovered. Justin Bieber made it thanks to YouTube, Shawn Mendes broke through on Vine, and, more recently, Lil Nas X went from Tik Tok jokester to one of the world’s most streamed artists on Spotify.

Instead of looking for talent the old-fashioned way via local gigs or personal recommendations, labels and promoters are now turning to data. Realizing the need for specialized analytics in the music business, Viberate (co-founded by acclaimed DJ and producer UMEK) has recently announced the newest addition to its platform: a comprehensive social media analytics tool for artists, labels, and other music professionals.

Music pros using them can work with up-to-date information via the Viberate platform, where every artist’s key Instagram, Tik Tok, Twitter, and Facebook metrics such as audience demographics, fanbase and engagement growth through time and top-performing posts are rounded up and neatly visualized in a single tool.

UMEK explains: “Social media demands quick action, so we wanted to give the artists and labels managing them a tool that helps them work faster, and more cost-effectively. Our analytics are also connected to each artist’s radio airplay, Spotify, and other music channels, therefore offering a full scope of insights for easier talent discovery and more effective promotion.”

The Viberate platform has already gained the trust of prominent industry names such as Glastonbury and Roskilde festivals, Insomniac Music Group as well as the management team of the world’s most popular DJ, David Guetta. Any artist or music professional who wants to leverage data can start by checking their own stats on Viberate, and work from there.

The Future of Music isn’t in Streaming – It’s Happening on Social Media

Musicians: What if Facebook went down and never came back?

Yesterday the world was plunged into darkness, the unthinkable happened… Facebook, Instagram and Whatsapp went off-line. For a generation of musicians so reliant on social media, it’s interesting to consider what would happen if it never returned?

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In search of meaningful engagement

In this article, we explore how to build meaningful engagement and suggest your website and first-party data has a bigger role to play.

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Setup Your Instagram Profile As A Professional Musician In 4 Steps

Whether you like the fact or not, Instagram and social media as a whole is a huge part of building an online music business in the modern age.

Your ability to utilise social media to get clients and session work as an aspiring professional musician may have a direct correlation to your success (or lack of). 

You may have been posting great content on your business Instagram profile for a while but you’re just not landing any clients or even getting a glimpse of interest.

This is frustrating for you because you’re investing all of this time and effort into it but aren’t seeing any rewards for doing so. 

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Instagram For Business: 6 Things You Need To Know In 2020

If your goal is to expand your business this year through social media, using Instagram can be a highly beneficial platform for reaching out to a wide audience of targeted followers. If you are interested in using Instagram to its maximum potential this year, it’s essential that you can follow some of the latest trends.

Remember that Instagram is a platform that is consistently changing, and having an audience that’s regularly growing can be a fundamental way that you can succeed on the platform. To make sure that you can continually improve your audience, you need to be able to engage with your audience.

Here are some of the best trends you should be tracking in 2020 for Instagram and building a following:

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Could You Be Stalling Your Own Career?

When you’re releasing music, you’ll always get periods of slow growth and increased growth. Here, we want to discuss a couple of key things we hear from artists on a regular basis, and how it might be stalling your growth…

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How Important Are Social Media Algorithm Updates For Musicians?

Social media marketing has become a great part of the music industry in late years.

The increase of Social Platforms’ popularity encouraged young artists to have more power over their authenticity and brought the freedom to create original content for free.

When done effectively, SMM can lead to a bigger following as well as more engagement from your target fanbase.
However, social media growth can be determined by many factors, and the biggest one is understanding the algorithm of each platform you’re posting on.

As a music artist who’s trying to grow their following on socials, you have to

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TikTok Marketing For Indie Musicians

So, what this sensation that we know as TikTok is? Well, even after being the most downloaded app, most people out there do not understand the concept of this app to the core. They surely know that there is an app named TikTok but what it is and what it does is something they scratch their head about. This article is devoted to what TikTok is, how users add music to their videos, and also how can a user market their music using TikTok marketing!

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Business For Band Members

You may have spent thousands of hours practicing your instrument and perfecting your singing tone, but musical talent is only one element that factors into your success as a band. Band members need to develop business skills, too, when it comes to marketing, promoting, and networking. Whether you’re seeking out your next performance opportunity or are engaging with fans to build anticipation around your upcoming album release, you’ll need some business skills to be a successful musician. 

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Do New Bands Still Need To Get Signed To Make It?

Getting a record deal used to be the number one priority for unsigned bands. Having the backing of a label, with the budget to distribute and market their music, was perhaps the only way to grow and start playing bigger and better shows. But with a shift in how listeners consume music, there’s been a change in what’s actually important when you want to “make it”.

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6 Tips For Musicians Marketing Themselves For The First Time

One of the hardest things about the music business is marketing yourself. Bigger artists are able to hire professionals, but what about the myriad other skilled yet overlooked musicians out there?

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8 Best Ways To Promote Your Music

Do you enjoy making music? If yes, we definitely understand you because it’s one of the most rewarding things you can do in life. It gives you the pleasure of creation and lets you express your deepest thoughts, ideas, and feelings. However, finding your place in the music sun is everything but easy.

An industry report conducted by the Next Big Sound shows that over 90% of all artists worldwide can be considered undiscovered. What does it mean? Well, most musicians simply cannot win over the new audiences and increase the number of listeners.

The competition in this field is extremely harsh, so you should try to use state of the art marketing channels in order to reach the target audience. It’s a long and challenging process, but we will help you get through it by presenting the eight best ways to promote your music in 2019.

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Social Media Has Made Hip-Hop About Rapping Again – Not Creating Songs

Guest post by Martin Connor. This article originally appeared on Soundfly’s Flypaper

Here’s the thing about being the dominant musical genre in the world: you get so ingrained into mass culture that you simultaneously become indispensable and invisible — almost like air. You become so widespread that people barely notice when you show up now; you’re simply always there.

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7 Top Marketing Strategies For Musicians

This guest post by Patrick McGuire originally apeared on the Bandzoogle Blog

For many artists, marketing is somewhat at odds with who they are and what they do. Since music and the act writing songs is often deeply personal and emotional, getting into a music marketing strategy mindset might seem foreign, fake or forced for some musicians.

Sadly, this doesn’t change the fact that it’s never been more difficult for new artists to put their music in front of listeners. Between music streaming platforms and the cheap cost of DIY home recording technology, there’s more music being released now than at any other point in history.

Tens of thousands of new songs are being released each day, and, in many cases, what determines whether each of these songs will go on to find an audience or not depends on how they’re marketed. Not sure how to market your music? Here’s 7 music marketing strategies to get you started:

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