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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Tuesday
Nov062012

Domain Names Selection Guide

In simple terms, domain names are the names of the websites we enter in the address bar of our web browsers, and are undoubtedly the first thing that grabs the attention of the target audience. Hence, if you are planning to buy a domain name, you need to ensure that the one you go for is in coherence with various critical factors.

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Monday
Nov052012

Queen is Britain’s Dream Festival Act, What's Yours?

What is your ultimate festival line-up? A recent competition hosted by a UK ticketing marketplace asked this question and collected 12.5k votes to put together peoples’ ultimate top-20 list.

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Monday
Nov052012

Trademarking & You

As you embark in business you will encounter a number of new terms that you may or may not be familiar with. Don’t worry! Paperkrow is here to make sure you understand what these services are, and to perform them for you!

Here we will briefly discuss the trademark to give you a basic overview and understanding of what it is.

As defined by the U.S. Patent and Trade Office website, a trademark is “a word, phrase, symbol or design, or a combination thereof, that identifies and distinguishes the source of the goods of one party from those of others.” What on earth does that mean? It means that trademarks are used to protect the names and logos of products. For example, the name Nike is trademarked. Nike’s ever-present Swoosh logo? Also trademarked. In addition to product names and logos, trademarks are also used to protect key words or phrases. For example, Nike has even trademarked their famous slogan “Just Do it.”

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Monday
Nov052012

Amplage: 0.7 Push Your Music 2/4: The Blogosphere

The blogosphere although a more aged form of an internet influence is one that still holds its purpose on the internet ecosystem.

Why pushing your music into the blogosphere will help.

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Thursday
Nov012012

Is music streaming less threatened by piracy?

Hi,

This is rather a starting point for a debate than a post of knowledge.

I was wondering: There is a vast amount of piracy sites to download music and movies. There is also a vast amount of illegal movie streaming sites.

Why is there (almost) no illegal music streaming site? The only one coming to my mind is grooveshark but that’s basically it.

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Monday
Oct292012

Why I Left Spotify and Why You Should Too

The conventional wisdom among music technology theorists is that the traditional model of listening to music has changed, that music fans listen to streaming services like Spotify instead of buying music. I haven’t seen data or research to support that argument yet, only industry buzz, but I imagine it’s true for a strong minority of music fans. And industry data may support the trend as well; however my own, admittedly anecdotal, experience doesn’t.

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Monday
Oct292012

Amplage: 0.7 Push Your Music 1/4: The Set Up

Over the next few weeks I will be pushing a series of posts under the title “Push Your Music”. These posts will focus on organising your network, music and image and pushing it into different media streams and avenues to maximise your exposure. These series of posts will cover the following. The Set Up Online Blogs Magazines & Print Media Radio & Online Radio

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Friday
Oct262012

Amplage 0.6: Spotify - Life in a shadow, a non sustainable practice

You might think this is quite a rash and bold statement but I can guarantee you within the next 5 minutes of reading I’ll have it well justified. We all know that independent musicians from day one should be working themselves like a business through production, promotion, sales and shows. All of which incur some set up fee or ongoing costs. These costs vary depending on the size of the project or how smartly the independent has measured their market and are willing to invest. Even though spotify keep hush hush the amount of royalties that are paid through spotify, some speculation and leaks show what they are really paying artists.

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Thursday
Oct252012

Stereo bus compressor

You often hear that people like to use a compressor on their stereo master bus. Historically large format mixing consoles often had a high quality compressor built in that you could assign to the stereo master bus. A classic example would be the SSL compressor as found in the master section of the mixing console. This is a well known compressor and it has a fairly clean yet aggressive character when set to it’s fastest time constants. This is a stereo bus compressor that is often used on rock mixes to give them a little extra drive and punch. It can however be set just to tickle the music and gently apply gain reduction on peaks in the programme material.

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Wednesday
Oct242012

Online marketing for new bands

A quick bit of advice on how both new and established bands can improve their online marketing efforts to better engage their audience.

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Tuesday
Oct232012

Blind Melon Frontman Releases Debut Solo Album and Label Proceeds Go To Charity

Travis T. Warren, the current frontman for Blind Melon, recently released his debut solo album Beneath These Borrowed Skies from Clarity Way Records, a newly established record label owned by Clarity Way, a drug and alcohol rehab facility. All of the proceeds from Clarity Way Records will be donated to MusiCares— a charitable organization created by The Recording Academy (Grammys) in 1989.

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Tuesday
Oct232012

We're Coming Out Of A 10 Year Musical Depression

Alright, so the above statement may not be completely fair to the artists who have been meticulously slaving over and creating extremely well-crafted material in the last 10 years, but I want to discuss “pop” music over the last 10 years as a whole. 

Think back to the radio in 2002. The “golden years” of boy bands and pop divas had moved on and where being replaced by solo acts using way less harmony, sax solos, or  and a lot more drum machine. 

It was the birth of “the age of the modern producer”. Not the producers who had degrees in music and years of experience, I’m talking about the “Fruity Loops” using “Garageband” toting ones who threw out tracks faster than they could add real instruments to them. And we all loved it! Myself included.

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Monday
Oct222012

Which contracts should your band have in place?

When starting a band the last thing you are likely to think of is the legalities behind such a set up. After all, you’re starting the band to make music, not litigate.

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Friday
Oct192012

The Problem with Music Criticism (Part 1: Anonymity)

Think of the last time you read an album review or feature on a new artist. Do you remember who wrote it? Do you know where they’re from, who their favorite band is, what music they listened to growing up, whether they play any instruments? Chances are, even if you do know their name (and even that is unlikely), you don’t know any of these other things.

But do they not all play a role in how that writer or critic views music? There are certain assumptions about music criticism that are simply not realistic. Readers assume that a critic will be completely objective when they write a review, but the chances of that are little to none. Everyone’s music tastes are colored by their personal history with music, personal preferences that differ with every individual, and these preferences can change frequently and arbitrarily. But because critics know they are expected to be entirely objective, they try to appear so. This is an illusion. Critics are incredibly avid music fans, and that is the only difference.

So let’s break down this illusion and address music criticism for what it really is. It is a music fan’s opinions. Especially with the growth of music blogs, it becomes less common for someone who writes about music to have intimate knowledge about the music industry.