Who Cares?

How important is it to know who really cares about your business or your music?

Until very recently, most successful businesses would aim to market their goods or services to the ‘safe centre’, the large section of society that follow the crowd in seemingly predictable ways.

Trend setters, geeks and super-fans were not worth marketing to directly because there are never enough of them to sustain growth.

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Top 10 Rules For Better Songwriting

I am a songwriter. I typically work from home using a small studio set up and have been fortunate enough to have written, co-written or produced many songs that have been commercially released.

I am also the founder of Audio Rokit, which is a song submission platform helping bands and artists get their music heard by top industry professionals. http://www.audiorokit.co.uk.

I thought I could share some of my own personal song writing tips and tricks. These 10 rules have helped me and I hope that they help you also. Please feel free to add to my list!

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