Why Is Fan Engagement Important To Artist Teams?

The artist-to-fan relationship is extremely mutual, with the artist giving the fans content and the fans showing their appreciation with revenue and support. Fans crave the feeling of a one-on-one connection with the artist to form meaningful relationships that benefit both the fan and the artist themselves!

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4 tips for defining your personal artist brand

You don’t have to be unique to make it as a performing musician, but it sure helps! Having a unique style and presentation (or more pragmatically, “brand”) is key to helping your and your music standout from the crowd, as well as providing a point of connection with your audience.

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How to Spice Up Your Next Live Stream Show

Now that we’re almost a year into this thing, fans and artists have mostly grown accustomed to the idea of live streaming concerts. Possibly even too accustomed. While the familiar thrills of an in-person show may feel new and exciting every time, a live stream is (unsurprisingly) a little different. Viewers are less committed, and more prone to distraction when viewing from home. After taking in a few songs, their attention might start to wander, unless you give them a compelling reason to stay tuned in. Here we look at a few tips and tricks for mixing up your live stream shows, and keeping them interesting for your audience (and, honestly, for you).

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Building A Community Around Your Music In Show4me App

Growing your fanbase and keeping it engaged is your key task when creating a sustainable music career or business. Your fans keep buying your music, concert tickets, and merch, providing you with steady profits.

One of the new tools you can use without any investment to engage, develop, and interact with your fanbase is Show4me app for fans.

The app offers an immersive world of music, shows, and socializing where fans can dive into your content, see your posts in ad-free feed, get notified when you interact with them and when your online concert is starting.

Let’s see what the app has to offer and if these tools fit your needs.

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Music Merch Guide

Many musicians struggle in turning their passion for music into a living. Why? Perhaps this is because so many artists do not realise that being a musician also means running your own business. In order to make money from your artistry, you need to wake up and smell the corporate coffee…

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Top 5 Tips For Musicians To Find Success On Patreon

This blog was original published on Electric Kiwi.

In March of 2020, Patreon saw a 21% increase of new creators on their platform, their largest surge since they started in 2013. The music category specifically went up by 25% with over 3,000 new pages from musicians seeking some financial stability through the shut down of the live performance sector.

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How Musicians Can Ask For Fan Support During The Coronavirus Pandemic

Guest post by Dave Cool. This article originally appeared on the Bandzoogle Blog

The situation around the coronavirus pandemic is changing by the hour, let alone by the day. First SXSW was canceled, and many other festivals and conferences followed suit. Then thousands of live events and tours were postponed through March. 

As of March 15, the CDC is recommending that all live events with more than 50 people be canceled or postponed for the next eight weeks. This will have a huge impact on the smaller venues, clubs, and bars that are vitally important for performing artists and bands to earn an income. 

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5 Tips For An Indie Band Going On Tour

You’ve got your sticks, picks, and kicks, and it’s time to get on the road to show the world your tricks. Your drummer is jazzed, your guitarist is electrified, and the passion is through the roof. But before you step out your door with your gear in hand, make sure you’ve thought about some key ingredients for tour success.

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7 Email Marketing Tips For Musicians To Reach Out To Their Fans

Guest post by Nora Mark of Academized and Stateofwriting.

While writing email marketing content might seem like the sort of thing a big business would do, especially if they’re trying to sell you something, there are plenty of benefits a musician such as yourself, or your band can enjoy from running an email list.

With the ability to reach your fans on a one-on-one basis directly into their inbox, the opportunities to further build a community are endless. However, this is only if you get it right! Today, we’re going to share seven need-to-know tips to help you write emails in the best possible way.

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Do You Know Who's Reading Your Music Blog?

Guest post by James Shotwell. This article originally appeared on Haulix

Building and retaining your audience begins with understanding who is clicking on your site.

Search the name of virtually any artist or group on social media, and you are bound to find people discussing that act. Opinions on music are a dime a dozen, and when it comes to bands, everyone already knows their value is worth even less that. Young music writers around the globe cut corners on a daily basis to be among the first to cover the latest news about the biggest acts in their area of interest. It doesn’t matter if their site has few to no visitors or if much larger publications beat them to the punch, they want to ensure that their readers learn the latest breaking news directly from them.

But who is the audience for the average blog, and who visits websites for news before scrolling social media?

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Music Show Admission: Sales Management For Your Venue

Performing live at music shows is always such a rush. You play or sing to overjoyed fans and it seems like the rest of the world melts away. But it’s also necessary to think about practical elements such as admission and merchandise sales.

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How To Make An Audience Feel Nostalgic Using Music

Guest post by Hunter Farris. This article originally appeared on Soundfly’s Flypaper

Have you ever gone back to your childhood stomping grounds and felt goosebumps from some profound sense of immediate nostalgia? Do you ever get that same feeling watching television or a film?

There’s something magical about a director or composer’s ability to create that poignant sense of looking back or the joy of feeling like a kid again, and the cascade of emotions that come with it, with image and sound. Depending on the project, it might be as simple as a well-arranged descending chord progression, or adding sound designto paint an expressive picture of a particular moment in time shared by many of us in our youth, like a swing set or a wind chime, for example. But there really is no one magical trick that works for all audiences all the time.

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7 Top Marketing Strategies For Musicians

This guest post by Patrick McGuire originally apeared on the Bandzoogle Blog

For many artists, marketing is somewhat at odds with who they are and what they do. Since music and the act writing songs is often deeply personal and emotional, getting into a music marketing strategy mindset might seem foreign, fake or forced for some musicians.

Sadly, this doesn’t change the fact that it’s never been more difficult for new artists to put their music in front of listeners. Between music streaming platforms and the cheap cost of DIY home recording technology, there’s more music being released now than at any other point in history.

Tens of thousands of new songs are being released each day, and, in many cases, what determines whether each of these songs will go on to find an audience or not depends on how they’re marketed. Not sure how to market your music? Here’s 7 music marketing strategies to get you started:

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How Eli Lev Created A Fan-Generated Music Video (For Less Than $300)

Ariel here from Cyber PR. For the past year, we have been working on artist development and PR for Washington D.C. based singer-songwriter Eli Lev. Eli has just released a video that makes me so happy when I watch it. It so wonderfully expresses who he is in the world and who he is to his fans, so I wanted  to share it here. Eli and I hope that this video inspires other artists to create crowd sourced videos and social moments to share.

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