How To Effectively Promote Your Music Video on Facebook

Being an up and coming musician can be both a delightful and dreadful gig. You’re always writing music, recording, performing in bars and/or clubs, and trying to sell yourself on social media platforms. Selling yourself also means shooting a music video for your best song. You can always just upload the video to YouTube and engage with trolls, or upload to Vimeo and engage with trolls. But you want to, not only sell your music video, you want to engage with your growing audience and earn more fans. Facebook is the answer for that.

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Create a Page

It seems like a no brainer to create a page for your music video but most musicians seem to overthink it. You’ve encountered pages on Facebook before but they’re usually for products, films, or some cause to have you donate money to. You can create a page for yourself (or your band) to garner an online following and inform people of events, concerts, and more. Creating a page for a music video seems kind of redundant but it’s a great step forward for you.

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How Stuff Spreads – Gangnam Style vs. Harlem Shake

In a new study looking at ‘How Stuff Spreads’ Face has identified key components that make things go viral. Looking at the spread on Twitter of two global memes, Gangnam Style vs Harlem Shake, Face discovered eight common characteristics which it says led to them becoming viral phenomena, generating thousands of spin-off versions and billions of views.

The eight common characteristics are:

1. Bursts and Rises: There are 2 models of virality.

The Burstmodel is bottom-up:the variations are more powerful then the original seed and there’s no clear leadership or narrative. The meme relies on community relevance to spread.

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The 9 Step New Year’s Resolution For Indie Musicians

We all commit to starting over once the New Year rolls around. It is entirely possible we ate too much, did not exercise enough or spent way too much money in 2012. Once the calendar year ends on the 31st of December though we have a clean slate, that fresh start and brighter future is known as 2013.

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Tips to Landing Your Music On a Music Supervisor's Desk

The job title loosely describes what being a music supervisor is about. If you think that their job entails them sitting back and watching others do work you are mistaken. In fact they have several responsibilities that they must complete. Music supervisors are often present during the creative process, working closely with the artist, guiding the project towards a future movie, commercial, TV pilot or video game.

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The Importance of Album Art in the Digital Age

As we all increasingly download our music rather than browsing through the shelves of our local record shop, album artwork is less important. Or is it?

There is evidence to suggest that musicians and audiences are still interested in imagery surrounding music.

“I like a bit of controversy. It tests the nation’s intelligence.”

When photographer and director David Boni came up with the idea of hanging The Stranglers in a kids’ swing park, bass player JJ Burnel, replied “I like a bit of controversy. It tests the nation’s intelligence.” And so, the cover of brand new album ‘Giants’ was born. Currently touring the album – and, inevitably, some of their classic tracks like ‘No More Heroes’, ‘Golden Brown’ and ‘Peaches’ – the band has seen a revival in fortunes across Europe, only tainted by drummer Jet Black’s recent illness.

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3 Reasons Spotify May Never Be the OS of Music

So, most of you are probably aware of the recent changes that Spotify has made in regards to opening up its platform for developers to build apps upon. In March, the social music service will be opening up an app store to help app developers get paid for their hard work. Last week, I read a really interesting article on the Gaurdian titled Spotify: ‘We have to turn ourselves into the OS of music’.

As a heavy user of the free version of Spotify  , I really love what they are doing for social music but there are few major problems that I feel will prevent it from becoming the OS of music.

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Bandzoogle: “Your website should not be a blog”

Bandzoogle is one of the most effective platforms for musicians to build their website and manage their direct-to-fan marketing and sales. Their platform is one of oldest web hosting tools available for musicians and I have created a few websites through them myself.

Bandzoogle sites are very easy to create, stylish and they come with some great built-in features.The service is free to try, and offers affordable monthly subscriptions plans, with great customer service. Below is a brief Q/A that I recently had with Bandzoogle’s CEO David Dufresne.

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