Are Facebook Ads Worth It?

Facebook launched on February 4, 2004. For those of you keeping score at home, that means it has been a part of our lives in one way, shape, or form for over a decade now. Facebook has gone from being a social media network accessible to a minimal number of college students, to the social media giant that it is today. I don’t know about you, but whenever I want to check out a new business or product, one of the first things I do is check Facebook to see if they have a page.

Click to read more ...

The Release: Local vs National

The day has finally come. You’ve been practicing hard, laying down vocal track after vocal track, and finally got your drummer to play with a click. Recording an album can be one of the most rewarding, but most difficult processes a band goes through. Now that the album is finally in your hands and ready to go there’s only one thing left to do, plan your release show!

Not so fast.

Click to read more ...

Are You Sabotaging Your PR Success?

Being in a band can be a lot of fun, but it can also be overwhelming and stressful. There isn’t any tried and true manual which describes every step you’ll need to take to find success, but there are tips and tricks. How do you know if you’re doing everything right? Here are a few ways to know if you’re actually sabotaging your PR success. Have a sit down with your bandmates and see what has to change.

Click to read more ...

Are You Sabotaging Your PR Success?

Being in a band can be a lot of fun, but it can also be overwhelming and stressful. There isn’t any tried and true manual which describes every step you’ll need to take to find success, but there are tips and tricks. How do you know if you’re doing everything right? Here are a few ways to know if you’re actually sabotaging your PR success. Have a sit down with your bandmates and see what has to change.

Click to read more ...

4 Signs You're Sabotaging Your Band's Success

After working in the music industry for over 20 years, I can tell pretty quickly a few surefire signs a band is getting in the way of their own success. Ultimately it all starts with a victim mindset that pervades every decision made and how the band interacts with every opportunity.

Click to read more ...

Is Your Single A Flop?

“Oh well, there’s always the next single.”

“It doesn’t seem like anyone is interested.”

These are two things I often hear from bands following the first week of pitching media on a single. This is often after only seeing ten to 20 outlets cover the band. Did I mention it was after only one week actively promoting the release?

There’s often a sense of panic from musicians after that first week – the band invested a lot of money – and it’s already a flop.

It’s not, I promise.

Click to read more ...

Maintain Media Relationships Between Releases

Are you frustrated because all the music bloggers who loved your last record seem to care less about the new one you’re releasing? After repeated attempts to contact the writer, you can’t seem to get a response no matter how hard you try.

Here’s the cold, hard truth: Your band is not the center of the journalist’s universe. Writers are often battling fast-paced deadlines, an overflow of submissions in their inboxes, and, more often than not, a full-time job with deadlines and demands of its own.

Click to read more ...