October 6, 2021 Yesterday the world was plunged into darkness, the unthinkable happened… Facebook, Instagram and Whatsapp went off-line. For a generation of musicians so reliant on social media, it’s interesting to consider what would happen if it never returned?
Social Media tagged Facebook, social media May 22, 2019 Whether you like it or not, every social media site and music streaming platform is collecting loads of data about their users. This information can be used to your advantage to draw powerful insights about your audience.
September 24, 2018 This guest post by Patrick McGuire originally appeared on the Bandzoogle Blog
If you’re a serious musician, I don’t need to tell you how tough it is to cut through the literal and symbolic noise to find and reach audiences. Yes, creating great music should always be at the top of your list of priorities, but figuring out how to get that music in front of listeners is a difficult task you’ll have to think about if you want to sustain a career over the long-term.
Don’t have a clue how to market your music? Today, we’re highlighting 6 tools to help you get started:
DIY, Marketing, Social Media tagged DIY, Facebook, Instagram, Marketing, Marketing Tools, mailing list, promotion, social media, streaming, website March 20, 2018 It’s tough. We have to work. And for some of us, gigging is the only or main source of income we’ve got. So when something is funny with the money (not funny “ha ha”, but funny “heck naw”), it could get a little stressful. But, just for a second…
What if we thought of our venues more as PARTNERSHIPS vs. PAYDAYS? What if we took some time to focus on some cool things about the club in addition to our expectations of them?
March 20, 2018 The web is a flutter with news and panicked updates on the decline of Facebook media reach. They saw organic reach drop 52% in 2016 and engagement for brands drop by over 20% from January to August in 2017. Add to that declarations of “Organic reach on Facebook is dead” from this year (2018) and you can see why anybody who’s not pumping copious amounts of cash into the platform’s paid reach and advertising system is wasting their time.
March 5, 2018 March 5, 2018 It’s no secret that digitization is proliferating into almost every corner of our lives. We can order our groceries delivered, communicate in an instant with someone halfway around the world, and yes — share a song with our Facebook friends and other social media followers whenever we want, introducing an entire audience to music they might never have experienced.
February 14, 2018 If you’re a musician, you’re probably using social media in some way to promote your music, invite people to shows, and stay in touch with your fans. We do this so often, we end up going through the motions of engagement without thinking about how the activity affects our SMARTER goals or how we can apply some more creativity to these tools.
July 17, 2017 This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog
So, you’ve put a lot of time and effort into building a stunning band website, but after the initial rush of traffic and congratulatory comments from your friends, now it’s just sort of… sitting there. Why aren’t potential new fans and industry folks finding it?
It can be disheartening to wake up to double- or single-digit website stats every morning, and countless independent musicians run into the same problem — but fortunately, there are plenty of solutions.
Here are some of the best ways to drive traffic to your music website that you can start putting into action today!
March 1, 2017 Facebook launched on February 4, 2004. For those of you keeping score at home, that means it has been a part of our lives in one way, shape, or form for over a decade now. Facebook has gone from being a social media network accessible to a minimal number of college students, to the social media giant that it is today. I don’t know about you, but whenever I want to check out a new business or product, one of the first things I do is check Facebook to see if they have a page.
February 6, 2017 This article appeared first on Reberb Nation.
You’ve put in the work, slogged through all the rewrites, did all your mastering, and now it’s album release time. You have a show booked within the next month, so logic states you should make it the record release show and your official release date. Not so fast. If you’re looking for more exposure on your music beyond the traditional friends and family who come to every show, you need to be strategic. Your band is your business, and like any successful business you need to create a plan for your album launch. If you’ve invested your time and money into the recording, don’t you want to make sure it’s heard by as many people as possible?
Below are considerations we make for every album launch to insure the greatest likelihood of success, and they form a blueprint any artist can follow.
Music Marketing tagged DIY, Facebook, ReverbNation, canva, diy musician, music publicity September 26, 2016 This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.
No matter who you are, where you live, or what kind of music you play, we all share a common goal: To find fans and build a fanbase.
There are many ways to get more fans online, but we’re going to focus on the low hanging fruit. The big blue-and-white F-word at the top of the social media food chain: Facebook.
Social Media tagged DIY, Facebook, Marketing, social media June 27, 2016 You are an artist. You make music that can make people dance, smile or cry. This is your gift. For good or for bad, though, there is another layer to the music industry that defines whether or not your music will be heard. Business is an undeniable truth of the music industry and it is in your best interest to develop some solid entrepreneurial skills that will get your music in front of the biggest and best audience possible.
January 15, 2016 This article originally appeared on the Sonicbids Blog
Considering how heavily we rely on Facebook to promote shows, it’s crucial we stay up to date on the platform’s event policies so we can beef up the reach of our events as best we can.
The latest update on Facebook’s event invite policy states that users can only invite up to 500 people each, but if “a large number of invites” aren’t responded to on a regular basis, you’ll be limited to even fewer for “a short period of time.” People who organize a lot of shows – ahem, me – may find themselves with a cap as low as 50, a frustrating hindrance on the ability to promote an event without paying for it.
Social Media tagged DIY Promotion, Facebook, social media