9 Music Marketing Strategies That No Longer Work In 2020

Once you get the hang of it, marketing can be a lot of fun.

After all, marketing is tied directly the results you want as a musician – ticket sales, streams, merch sales, contest votes and so on.

But there are marketing strategies that don’t work, especially now that search engines and social media platforms have had time to evolve and adapt their algorithms.

So, we need to ensure we’re going about this the right way. Here are nine music marketing strategies that no longer work in 2020.

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Music Website Design Tips To Promote Your Band In 2020

Every musician needs to have an active and engaging social media presence. However, not all of them are able to create an attractive and easy to navigate websites which can boost their influence. Websites are very crucial for all musicians as they provide a space where they can showcase their talents, sell tickets, and promote their music and brand to new and existing followers. Therefore, if you are serious about your music, then creating a good music website design should be paramount.

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Music Skills That Your Family Can Develop During COVID-19

Though unfortunate, many people have termed COVID-19 lockdown as a blessing in disguise. Many parents are now bonding well with their children, while others are taking this time to learn new skills. If your family is passionate about music, this is the time you can take to learn new music skills as a family. You can take this time to hone your skills so that by the end of the lockdown, you can be proficient in a few new skills. Here are four music skills your family can develop during this COVID-19 lockdown.

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Going On Tour? Schedule Some Days Off

Deciding to take your band on its first tour is incredibly exciting. You get to plan where you’ll perform, how you’ll interact with your fans and what you’ll do on off days. Speaking of which, make sure you schedule a few days of downtime. It’ll help you rest, recover and even network. 

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How To Build A Bass Cabinet

A speaker gives your favorite bass some extra power, but the sound isn’t always what you might want it to be. That’s where bass cabinets come in — speaker boxes that are designed to provide the best sound possible from your instrument. While you can buy one from your local music shop, it’s not nearly as much fun as building one yourself. 

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Top 5 Tips For Musicians To Find Success On Patreon

This blog was original published on Electric Kiwi.

In March of 2020, Patreon saw a 21% increase of new creators on their platform, their largest surge since they started in 2013. The music category specifically went up by 25% with over 3,000 new pages from musicians seeking some financial stability through the shut down of the live performance sector.

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10 Ideas To Promote Your Concert Crowdfunding Campaign

Concert crowdfunding is a great way to finance and promote your own shows, without having to wait to get booked – you plan out your campaign, calculate the budget and create promo materials, and then invite fans to preorder tickets (automatically refundable if the show does not raise enough money to be produced). And while it’s vital to make the campaign description as exciting and enticing as possible, the promotional campaign around your crowdfunded show is what is likely going to make or break your event.

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What You Must Know If You Want To Tour In Europe

Touring European cities like Paris, Barcelona, and Berlin is a performing artist’s dream. Europe’s cultural scene is vibrant and supports up-and-coming musicians. Due to the coronavirus pandemic, however, travel to Europe is currently restricted. Foreign travelers are banned from the EU bloc for 30 days, and France is in near-total lockdown.

Thankfully, governments are hopeful everything should return back to normal by summer, which just happens to be prime music festival season. Sadly, the United Kingdom’s legendary Glastonbury Festival is one of the casualties of the pandemic, canceling its 50th anniversary. Without Glastonbury, there were still be plenty of festivals and shows to play in the coming months as the continent comes back to social life.

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4 Tips For Taking Your Band On The Road

So you’ve hit the big time (or maybe just big enough) and have decided to go on tour with your band. Veterans and newbies alike need some guidance before they put rubber to the road.

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COVID-19: Being A Musician Amidst A Global Pandemic

As COVID-19 spreads across the world, I see musicians getting hit hard.

Concerts cancelled. Work lost. Jobs temporarily gone. 

The coronavirus and musicians seem like mortal enemies. It’s scary out there. 

As of March 20, 2020, the CDC reports there are more than 15,000 cases and 201 deaths in the United States from the “coronavirus,” as people are calling it. 

This thing is more than just the flu. And that’s why cities and states have been implementing lockdowns. 

Social distancing (or quarantining for those who are at risk or elderly) is crucial to slowing the spread and ultimately for saving lives. 

So how do we musicians deal with this crisis? We’re stuck indoors, so how can we make the most of this pandemic?

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How Musicians Can Ask For Fan Support During The Coronavirus Pandemic

Guest post by Dave Cool. This article originally appeared on the Bandzoogle Blog

The situation around the coronavirus pandemic is changing by the hour, let alone by the day. First SXSW was canceled, and many other festivals and conferences followed suit. Then thousands of live events and tours were postponed through March. 

As of March 15, the CDC is recommending that all live events with more than 50 people be canceled or postponed for the next eight weeks. This will have a huge impact on the smaller venues, clubs, and bars that are vitally important for performing artists and bands to earn an income. 

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Free Gig Quote Calculator For Musicians And Bands

As with any business, life as a working musician can involve some pretty monotonous and repetitive tasks, which quite frankly we could all do without.

At Bands For Hire agency we’ve built our internal systems to reduce the boring everyday administrative chores and spend more time on what really matters. For you, that means more time writing music, rehearsing and marketing your original music - for us it means more time with clients and doing the things we love such as creating content, listening to new acts and well… developing helpful little tools.

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Recording From Home? 4 Ways To Upgrade Your Set-Up

Whether you’re creating your next album or a weekly podcast, these four upgrades can make your recordings sound more polished.

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Legal Basics For DIY Artists And Musicians

Under US copyright law, copyright (literally, the right to make and sell copies) automatically vests in the creator the moment the expression of an idea is “fixed in a tangible medium” (in other words, the moment you write it down, type it or record it). With respect to music specifically, there are actually two copyrights: a copyright in the musical composition or song owned by the songwriter and a sound recording copyright in the sound of the recording owned by the recording artist (but usually transferred to the record company when a record deal is signed). It is important to remember that you own the copyright in your work the moment you write it down or record it, and you can only transfer those rights by signing a written agreement to transfer them. Therefore, you must be wary of any agreement you are asked to sign. 

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