May 5, 2021 10 ideas for behind-the-scenes livestreams
It’s no secret that livestreaming has gone mainstream. Some of the biggest names in every industry have developed new technologies, changed their focus, and created new opportunities along the way.
For musicians, now that live music is on the horizon in several markets, that means looking at livestreams less like an alternative to live shows and more like an addition to them. And it’s already begun.
In a recent article from USA Today, Live Nation purchased livestream platform Veeps in January and have just recently begun installing livestream technology in more than 60 venues across the U.S. so far. Selected venues are regular tour stops, and any artist performing at one of them can basically flip a switch to livestream the gig, say when the event sells out. Performers can deliver backstage access and front-row viewing angles, the companies said.