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Entries by Leonard Patterson (6)

Wednesday
May052021

10 ideas for behind-the-scenes livestreams

It’s no secret that livestreaming has gone mainstream. Some of the biggest names in every industry have developed new technologies, changed their focus, and created new opportunities along the way.

For musicians, now that live music is on the horizon in several markets, that means looking at livestreams less like an alternative to live shows and more like an addition to them. And it’s already begun.

In a recent article from USA Today, Live Nation purchased livestream platform Veeps in January and have just recently begun installing livestream technology in more than 60 venues across the U.S. so far. Selected venues are regular tour stops, and any artist performing at one of them can basically flip a switch to livestream the gig, say when the event sells out. Performers can deliver backstage access and front-row viewing angles, the companies said.

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Monday
Aug242020

How To Promote With Emotions (And Why)

Now more than ever, it’s not just enough to show up. You have to stand out. As we all know, the pandemic has leveled the playing field to where your “stage” is literally the same size as everyone else’s. All of your fans and the ones following artists on major labels are all being viewed on mobile devices, laptops, and tv screens.

So how can you shine above the rest?

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Friday
Feb072020

Bandleaders: Start Stop Continue Your Next Band Meeting

I was fortunate enough to be able to leave my day job 10 years ago this April to become a full-time musician and booking agent.

Actually? That was my second time leaving but the first one just didn’t take….

Regardless, if there’s one thing Corporate America and band life have in common, it is a strong dislike of anything resembling a meeting.

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Tuesday
Mar202018

How To Partner With Your Venues And Promote Like A Pro

It’s tough. We have to work. And for some of us, gigging is the only or main source of income we’ve got. So when something is funny with the money (not funny “ha ha”, but funny “heck naw”), it could get a little stressful. But, just for a second…

What if we thought of our venues more as PARTNERSHIPS vs. PAYDAYS? What if we took some time to focus on some cool things about the club in addition to our expectations of them? 

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Friday
Jul142017

15 Ways Your Band Can Stand Out By Going The Extra Mile

They say “The Extra Mile Isn’t Crowded”, but why is that? And what’s the “extra mile” mean for you? What are some extras you’re willing to provide that other bands or musicians may take for granted? 

Here are some ways you and your band might be able to stand out at club gigs and private gigs.

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Thursday
Jun012017

Cancelling A Club Gig For A Private Event: 5 Things To Consider

It’s tempting right?

You get that call for an awesome 90-min $5k gig (with PA provided) but then look on your calendar and you’re at “The Club” for a 3-hr show @ $900 with all your own gear. Of course, depending on your relationship with them, cancelling may not be an issue.

BUT if you think it is an issue or will be in the future (and you actually value playing at the club), consider these 5 things when you get that “offer you can’t refuse”….

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