Marketing Yourself As An Artist

By, Wendy Day

Marketing is the overall image and awareness that is put forth by your brand as you advertise, promote, do interviews and basically spread the word about your music (which is your product). You need to know exactly who will buy your music, and tailor your marketing campaign to them. The best method to draw in fans is “word of mouth,” so therefore your goal should always be to spark positive conversation (word of mouth) about you and your music.

Click to read more ...

5 Crucial Factors You Have To Consider Before Moving To NY Or LA For Your Music Career

This article originally appeared on the Sonicbids blog.

Every musician wants to base him or herself in buzzing surroundings that promote plentiful opportunities for creative collaboration. Therefore, it’s no surprise that many artists who aren’t from major cities around the country have lofty aspirations of hitting it big and moving to Los Angeles or New York City. Yet all of the motivation or talent in the world cannot hide the reality that not every artist is ready to make this next step. There are multiple factors in play that are necessary for every artist to put into perspective before making such a momentous decision. So before you pack your bags with visions of accomplishing all of your wildest dreams, be sure that you refer to this list and are honest with yourself by evaluating each factor when determining whether or not you’re primed to make the big move.

Click to read more ...