Monday
Feb182019
February 18, 2019 Trust Is The Next Big Data Opportunity
This year, the battle lines are being drawn in the fight for consumer privacy.
In January, Apple CEO Tim Cook, took a stand for consumer privacy rights in an article for Time Magazine, asserting that consumers have a right to know how their data is being used.
The past few years have been like the “wild west” in data harvesting. Taking a stand for consumer privacy at this moment in time is a calculated move on Apple’s part. Building trust around data and privacy is necessary in today’s digital world.