The Future of Music isn’t in Streaming – It’s Happening on Social Media

The rise of social media has revolutionized the way artists get discovered. Justin Bieber made it thanks to YouTube, Shawn Mendes broke through on Vine, and, more recently, Lil Nas X went from Tik Tok jokester to one of the world’s most streamed artists on Spotify.

Instead of looking for talent the old-fashioned way via local gigs or personal recommendations, labels and promoters are now turning to data. Realizing the need for specialized analytics in the music business, Viberate (co-founded by acclaimed DJ and producer UMEK) has recently announced the newest addition to its platform: a comprehensive social media analytics tool for artists, labels, and other music professionals.

Music pros using them can work with up-to-date information via the Viberate platform, where every artist’s key Instagram, Tik Tok, Twitter, and Facebook metrics such as audience demographics, fanbase and engagement growth through time and top-performing posts are rounded up and neatly visualized in a single tool.

UMEK explains: “Social media demands quick action, so we wanted to give the artists and labels managing them a tool that helps them work faster, and more cost-effectively. Our analytics are also connected to each artist’s radio airplay, Spotify, and other music channels, therefore offering a full scope of insights for easier talent discovery and more effective promotion.”

The Viberate platform has already gained the trust of prominent industry names such as Glastonbury and Roskilde festivals, Insomniac Music Group as well as the management team of the world’s most popular DJ, David Guetta. Any artist or music professional who wants to leverage data can start by checking their own stats on Viberate, and work from there.

The Future of Music isn’t in Streaming – It’s Happening on Social Media

Lil Nas X's 'Montero' Campaign and the Power of Self-Promotion: Analysis

One of the more bizarre arguments we keep hearing from people in the music business is that self-promotion is pathetic, because “real, creative work” will speak for itself.

Sure, making great music is essential. But it also needs to get heard somehow. And if anyone knows the value of good marketing, it’s the currently trending artist Lil Nas X.

Click to read more ...

Looking Into Beatport’s 2020 Trends And Winners

With touring and live events at a standstill, musicians and labels quickly turned to streaming and digital releases. In July, Beatport CEO Robb McDaniels confirmed that they’ve already seen a 10–20% increase in the number of releases and are expecting the trend to continue well into 2021.

Music research and analytics platform Viberate looked into the numbers and created a comprehensive report for this popular Electronic music domain.

Click to read more ...

Trust Is The Next Big Data Opportunity

This year, the battle lines are being drawn in the fight for consumer privacy.

In January, Apple CEO Tim Cook, took a stand for consumer privacy rights in an article for Time Magazine, asserting that consumers have a right to know how their data is being used.

The past few years have been like the “wild west” in data harvesting. Taking a stand for consumer privacy at this moment in time is a calculated move on Apple’s part. Building trust around data and privacy is necessary in today’s digital world.

Click to read more ...