Fans Not Fame. A New Way To Promote Independent Music

When I started managing The Daydream Club in 2012, the band and I had a clear idea of what success meant. We needed a record label, radio play, a ton of live shows, glowing press reviews, these things combined would deliver critical acclaim, fame, album sales and income.

We were not naive, and had our eyes open from the start. We knew major label revenues had always been built around popular music for the masses. There was a clear template that worked and that wasn’t going to change. We were fine with this, while we quickly realised One Direction fame would allude us, we still believed there was enough room as a mid-tier artist to forge a sustainable living from music. 

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