October 23, 2021 October 6, 2021 Yesterday the world was plunged into darkness, the unthinkable happened… Facebook, Instagram and Whatsapp went off-line. For a generation of musicians so reliant on social media, it’s interesting to consider what would happen if it never returned?
Social Media tagged Facebook, social media April 22, 2021 A truthful assessment of music promotion. The reality is simple. Your success starts and ends with you. Because at the end of the day nobody cares about your music as much as you. So if you don’t make the effort, why would anyone else?
Marketing tagged facebook ads, music marketing, music promotion April 14, 2021 In this article, we explore how to build meaningful engagement and suggest your website and first-party data has a bigger role to play.
Advice, Fans, Social Media tagged Fan Engagement, data, social media, website March 23, 2021 In the last few week’s we’ve come across several online articles and posts criticising music blogs for their ethics. While none have been directed at us, they peaked our interest and got us thinking….
Marketing, Promotion tagged ethics, music marketing, music promotion, paid reviews March 9, 2021 We find ourselves living in a world where 120 million people visit PornHub everyday, over 200m have watched the lyric video for WAP by Cardi B and Megan Thee Stallion and almost half of 18-29 year olds have used an online dating site. It’s easy to assume we are the sexually liberated generation.
But despite all this it’s rare we talk openly about sex. The ‘sexy’ and ‘sexual’ agenda is largely still set and controlled by men, for men. But when a women wants to use ‘sex’ or be ‘sexy’ on their own terms, the barriers go up.
Marketing tagged IWD2021, facebook ads, music marketing, music promo October 27, 2020 Facebook Ads provide musicians with a powerful and effective tool to promote their music in a sustainable way, but unless Facebook changes it’s advertising guidelines to help musicians this opportunity will be wasted. In this guest post, Major Labl founder Mark Knight urges Facebook to simplify the progress, be more accountable and revisit their advertising policies to ensure musicians retain their freedom of expression.
September 24, 2020 Back in May, Right Chord Music launched The Takeover, an online music festival championing incredible independent artists. The Festival showcased 49 artists, from 11 different countries playing live on Facebook. The Festival presented by BOSE generated over 600,000 video views and raised over £4,000 for Nordoff Robbins music therapy.
Now The Takeover returns as an online music conference. It’s the first online music conference designed specifically to support the challenges faced by unsigned artists. Tickets on sale now via DICE
Right Chord Music Founder, Mark Knight explains. “In my experience, even music conferences which say they support unsigned artists don’t really cater to their needs. Tickets costs are high and all you hear is major record label execs talking about their big budget campaigns and success with radio, live, and John Lewis TV sync deals. Unsigned artists leave feeling frustrated because none of this is in their grasp or relevant to their realities.”
October 12, 2018 July 9, 2018
Artist Development, Video tagged Marketing, YouTube, Youtube marketing, unsigned artist, video May 25, 2018 Earlier this year we wrote an article urging unsigned bands to stop wasting their money on radio pluggers. The article might have annoyed a few pluggers but hey! more importantly it resonated with artists who unanimously agreed that their financial outlay was not returned by direct promotional value. In the article we proposed an alternative approach that focused on fans, social media and Spotify.
Marketing, Promotion tagged band marketing, music pr, unsigned musicians April 4, 2018 Five years ago, we were asked to write a simple marketing guide for unsigned bands and independent artists. We came up with ten principles for success and it was shared on the Unsigned Guide Music Blog. Since then the music industry has changed dramatically with the shift from music sales to music access. iTunes has been replaced by Apple Music and downloads with streaming. Spotify is increasingly becoming the default music service for the masses. With these developments ringing in our ears, we decided to update our principles for success.
Marketing tagged DIY, Marketing, music business, promotion, success, unsigned artist March 24, 2018 How you get your music on a Spotify playlists is a hot topic. Most people expect there to be a simple, golden bullet solution. Who can I pay? Who do I email? From experience, the reality is quite different. In this article we’ll tell you the approach we took with The Daydream Club, an independent artist that has amassed over 40,000,000 Spotify plays and regularly attracts between 500,000 and 1,000,000 streams per month.
August 9, 2017 Harnessing the power of Facebook Live, new music blog Right Chord Music has created a new type of music festival, inviting bands and artists from across the world to takeover their Facebook newsfeed.
The Takeover Festival takes place 18th, 19th and 20th August. Tune in to watch from the Right Chord Music Facebook Page.
Facebook, Festivals tagged Music, festival, live stream, social media 