
What if your Band only had One Fan?
What if every band had only one fan? What if live music was no longer available? What if there was no fame or money involved with music? What would you do?
What if every band had only one fan? What if live music was no longer available? What if there was no fame or money involved with music? What would you do?
I’m filling in on bass for a band that’s gearing up to release their new CD. When filling in for a band, I try to take a back seat on the band’s business. However, I sometimes just cannot keep my big mouth shut. In this case, the guys were discussing details of their upcoming CD release, and I had to chime in. Here’s a rant based on both my experience with my former band and quite a few drunken conversations with various bands over the years.
What bands tend to forget, not everyone at the show knows who they are. Some people are just there to hang out and could care less about the bands. Knowing this, you have to use every tool at your disposal to get your band recognized. It’s no good to entertain a crowd of people and then let them leave not even knowing the name of your band. (It happens…trust me…)
Displaying your band’s logo prominently while you’re playing has to be the number one way for everyone to know who you are. At any point during your set, people will immediately see who you are.
Simply announcing the name of your band during your set is not enough. You never know at what point someone will or will not be in your audience. People wander in and out the entire time: getting beer, smoking, going to the bathroom, just got to the club, etc. There is no gaurantee your new, potential super-fan will be in the room when you say your band’s name.
Yes, even if someone really digs your band, they can still wander out and miss who you are. Why? Well, there are usually two things that trump your show: alcohol and getting laid.
A big part of my blog, How To Run A Band, is to figure out how to actually make money with music. However, I’ve been talking about giving music away for free, buying fancy tablets, and paying for web hosting. If you look at my “financials” page, you’ll notice a downward trend in money for my guinea pig band Shiplosion.
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(Updated January 13, 2016)