It is common knowledge that establishing, building upon and maintaining a fan base is one of, if not the most important goal of any emerging artist who is looking to use their music to forge a sustainable career.
But in order to make sure that your efforts are maximized and your fan base grows properly, it is important that you understand that not all fans are equal.
‘Fan’ is a metric of measurement of a persons dedication to your music.
While everyone likes to say they are a HUGE fan, the reality is a little different: your fan base will range from the mildly engaged Listeners to the overly-dedicated Superfans.
Although creating legitimate and valuable relationships with fans is important, it is also extremely time consuming, especially as your fan base begins to grow. Therefore it is crucial that you understand who your fans are, in terms of dedication, so that as you invest more and more time into establishing and maintaining relationships with fans, you continue to see an increasingly beneficial return in terms of on and offline influence, engagement and sales (both music and ticket sales included).
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