July 21, 2015 We are in transition, and at an impasse on a couple of major issues that affect each other. Having written about both items for 19 years, I’m considering whether further writing is warranted. Perhaps it’s time to accept that nothing will change.
January 28, 2015 Pay no attention to the number of returns (61.4 million). Consider, instead, that there are thousands of people who believe they have the recipe for “you” to succeed. Digest a few of their words. You quickly find them based on rational thinking, logical steps, work, and - mostly - luck.
January 7, 2015
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“Selfie” was added to the Merriam-Webster Dictionary last year. I get that this is a curiosity bestowed by one’s vanity. Just how many times people can look at themselves, and what they are thinking post-look, is what I don’t get. |
“Try requesting shots of you onstage from those in the room you’re playing. Use the best for promotional pics.” |
September 3, 2014
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Follow the history of musicians and you’ll find a time when the minstrel played and was paid, but not always in the currency of the day. Go back a few decades. You’ll find a time when musicians were led by record labels who would pick up the promotional tab and pay artists in cash. Far more groups were on the major circuits of shows. Merchandising became a major revenue source (for a few), and song sales succeeded because of thousands of record stores. As an artist, it was far easier to dream of striking it big. |
“I went to see a local band last Saturday night. Great music. Enjoyed myself. Yet, at the end of the evening the wife and I got up from our table and left. The only revenue generated went to the bar.” |
November 21, 2013 To “use” the internet in marketing themselves, indie artists are required to learn “how,” then spend time implementing their online plan. There is no secret. There is no sure thing. There are no companies which provide indie artists success, only those that can help. Practice, loving the lifestyle, enjoying fans, and using technology in various mixes - with a dose of luck - are still your best chance for success.
August 20, 2013 Our digital age has not made it easier for indie artists to get exposure; it’s only created more options to consider for reaching that end.
Streaming tagged Internet radio April 10, 2013 It is a new world order for musicians. There’s also a high degree of change in the world of radio. Expectations, though, shouldn’t be changing all that much due to the complexities of rising to the top in a still very difficult system.
Music Business Models tagged Indie, new music, new music business February 14, 2013 In the increasingly difficult world of getting your music heard, indie artists are being supplied with unparalleled tools in the form of social media, web sites specializing in “helping” musicians with marketing, and audio platforms which promise unlimited access to the public.
