‘It’s tough to beat up a guy that never quits’

Babe Ruth mouthed that ungrammatical gem, and a slumping Nick Swisher of the New York Yankees just invoked it at a critical moment in his career.

Hang with me a moment, and you’ll see what this has to do with us music artists. Swisher made the last out in Game 5 of the American League Championship Series the other night. It was a frustrating moment, since a hit in that spot could’ve finished off the Angels and put the Bombers in the World Series.

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What happened? A rant about the work ethic of many musicians

What ever happened to true effort, the desire to learn and develop ones ability? What happened to the problem solvers? What happened to the ones that could look at a problem or at something going wrong and continue on in the mode to make it right or at least better? What happened to the hunger that was followed with the effort to do that extra work, take that extra step or go just a little more above and beyond? When did the laziness set in, the complacency, and when did the expectations grow to the point where some think it should simply come their way and they deserve all they want with as little effort as possible.

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In Defense Of 1,000 True Fans - Part I - The Mountain Goatsl

Since I started my career in this business. I’ve always been working within the 1,000 True Fans model.

Here’s my story: In 1996, I was living in Boulder, CO and I had just started Ariel Publicity, my boutique PR firm.

Acoustic Junction and Zuba two local bands became my first clients. Both had been staples in Boulder for a couple of years, and both made fantastic livings touring and selling their independent releases from coast to coast. They did this with no label, no distribution, and no major marketing budgets: just a manager, a tour manager, and me.

I also represented The Toasters, Bim Skala Bim, The Slackers, and Skinnerbox, (and practically everyone touring during the third wave of Ska).

These artists and dozens like them all made full time livings from playing and touring.  They had a core group of fans that supported them by seeing several shows a year, buying merch and buying albums.

Today, it feels revolutionary when we hear about bands that make a living based on their music.

What happened? What changed?

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Please contribute to HypeBot's Success List...

Bruce Houghton just started an ongoing list of artists that are achieving real success outside of the major label system.  Contributing to this list helps everyone to understand what’s possible in this industry.

I want to add a few criteria (if I can?) for putting artists on this list..

- If previously signed to a major label (or an affiliate of a major) that previously obtained radio play for the artist, please disclose this.

- Success to me = each band member (or the artist) is consistently generating over $50,000 USD a year after all expenses are paid (including health insurance).  You can live on less, but if you are going to dedicate your youth to music, I would target $50K (at the very least) as a measure of financial ‘success’.

Please contribute to the list.