January 24, 2020 Odds are you’ve just released a new album or single and you’re thinking about the best way to get it out there, engage your fans, and make the largest impact possible. If that’s the case, it’s time to consider finding a PR firm to help you out.
Good thinking—you’re already a step ahead of the rest by knowing that simply releasing and hoping your fans notice is not a good strategy.
November 19, 2018 This guest post by Patrick McGuire originally apeared on the Bandzoogle Blog
For many artists, marketing is somewhat at odds with who they are and what they do. Since music and the act writing songs is often deeply personal and emotional, getting into a music marketing strategy mindset might seem foreign, fake or forced for some musicians.
Sadly, this doesn’t change the fact that it’s never been more difficult for new artists to put their music in front of listeners. Between music streaming platforms and the cheap cost of DIY home recording technology, there’s more music being released now than at any other point in history.
Tens of thousands of new songs are being released each day, and, in many cases, what determines whether each of these songs will go on to find an audience or not depends on how they’re marketed. Not sure how to market your music? Here’s 7 music marketing strategies to get you started:
May 29, 2018 In 2018, it’s much easier for up-and-coming creative artists to find their way to their audience with zero promotion budget and not being contracted with monopoly labels. Along with streaming services and indie labels, a completely new phenomenon is being introduced into the music industry: a community label named Younk.
January 17, 2018 The music industry is caught up with streaming and playlists and with good reasons, but what about radio? How does the future look for the radio format and is it still relevant?
September 27, 2017 For anyone who hasn’t worked their way through my free course “Getting Started With Self Releasing Music” I’d like to simplify the process of going from having a few tracks made, right through to releasing your music and seeing it on iTunes, Spotify and everywhere else.
This process will be more suited to electronic musicians, although could feasibly apply to bands and solo artists too. This is going to be a very simplified process, but should help those who don’t know about it, understand things better.
Advice, DIY, Promotion, Publishing tagged Distribution, EP, Mastering, Music, PR, album art, electronic music, promotion, publishing March 14, 2017 Advice, Publishing, Selling Your Music tagged Advice, Donnelly, Empire, Help, Independent, Music, PR, Ryan, book, premiere, press release, promotion September 17, 2015 As an independent musician, a digital PR campaign can be a critical component to an overall marketing strategy that will help you to:
1. Reach new fans
2. Increase online influence
3. Create new content that can be used to continue to build strength of existing fan base through social media
4. Better understand marketplace position
September 11, 2014 Happy almost end of summer ya’ll! WE are in total denial that it is almost over BUT we are clear that it’s time to get back down to work. In this 3-Part series Chris Hacker breaks down how to begin to build an effective log-term plan. Enjoy this post. Love, Ariel @CyberPR
Chris Hacker here, I lead the Marketing Plan team at Cyber PR® and really enjoy working with our artists who are in diverse genres and in all stages in their careers.
Over the years I’ve seen the same problems occur again and again. An artist will call us up looking for help promoting a new album that they’re planning on releasing in a few weeks or less! And often their only plan is just to hire a publicist. It completely baffles me that an artist will work so hard on an album, spending hours and hours writing songs and practicing these songs and then spending large sums of money recording, mixing and mastering, only to rush the release without being ready and having a complete plan in place. 
Especially in today’s saturated climate where even small music blogs are getting inundated with hundreds of emails a day from artists looking for coverage, just making an album and then wanting to “get some press”, is not enough of a plan. An artist needs to be working many different angles and taking many different approaches to get seen and heard.
March 4, 2013 This article was co-written by Ariel Hyatt and Jon Ostrow.
“80% of marketers begin with tactics instead of goals” – eMarketer Report.
One of the most difficult things that we, and really any digital marketer faces is the ability to effectively manage the expectations of our clients.
We primarily consider clients who pay us to represent them in the realm of new media and social media. For us, it means properly identifying your goals as a client (be it an artist, author, entrepreneur or well-established brand) and often times, educating you as to why certain expectations and goals may need to be re-considered.
So many times we’ve had potential clients come to us complaining about how their previous digital PR or social media marketing campaign didn’t garner the results they had hoped for…
And you know what the first thing we ask is?
Marketing tagged PR, social media November 12, 2012 For independent musicians, a digital publicity campaign can be a critical component to the overall marketing strategy that will help to:
1. Reach new fans
2. Increase online influence
3. Create new content that can be used to continue to build strength of existing fan base through social media
While all three of these are important goals for musicians to have, and there is no doubt that a PR campaign can help artists to achieve them, many musicians decide to jump into this too early. Without the proper assets, the likelihood that you will actually achieve these goals from a PR campaign are greatly decreased.
In order for a PR campaign to truly be successful, you must have the 5 following assets:
Marketing Strategies tagged PR, music marketing July 29, 2011 Part of being a DIY artist is marketing yourself like an entrepreneur or small business owner: You’re presenting the brand of “You, Inc.,” comprised of all the unique things about your music and you as an artist. And while putting some tracks up on social media platforms like Facebook and Myspace or on your own website is an important part of your larger portfolio of marketing tactics, you can’t just leave it at that and hope that someone will eventually stumble across you. A very important part of your PR campaign as a DIY artist is presenting yourself well to blogs, podcasts, online music communities, music websites and magazines. It’s a given that if you’re at the stage where you’re ready to approach the press about your music, you should have at least two things: a professional-sounding collection of your songs – whether that is in the form of an LP or a full-length album – that represents you at your best; tangible proof that you are playing whenever and wherever possible, working hard at providing an engaging experience for your fan base – who essentially act as your paying “clients,” buying albums and coming to your shows – and to turn new people onto your music. Assuming you have both those things going for you, what comes next?
July 15, 2011 Some indie bands are purposely obscuring their names, hiding their faces, and refusing interviews as a means of image-management. Is this a good idea for your band?
Marketing Strategies tagged Branding, Marketing, PR December 29, 2009 If there’s any doubt about the disarray and desperation afoot in the music business, just check out the Internet’s affect on the media business – music, print and broadcast – overall over the past decade. A recent article in the New York Times covers the waterfront on this issue quite well.
While the devastation of digital democracy vis-à-vis the Web made its first blitz through the belly of the music biz, the print media was next in line, and the battlefield there rivals Antietam.
Advice from the Experts, Developing a Strategy, Effective Publicity and Promotion, Internet Strategies, Resources, & Websites, Marketing Strategies, Music Business Models, Music as a Business, The Future of Music tagged A&R, Blogging, Digital, Internet, Music, PR, Web 2.0, music business, musician, record labels December 17, 2009 Music biographies mesmerized me when I was a kid. Whether it was Glenn Miller or Elvis Presley, it was always the same fascinating formula: talent and tenacity leading to the precipice of success, with the artist always searching for that one elusive element to define his signature sound, to breakthrough. With Miller it was the addition of trombones. The proceedings always put me on the edge of my seat and the breakthroughs set me reeling. I guess it was in my blood.
It persists. The other night I watched two great documentary-style biopics on TV, one on Johnny Cash, another on Willie Nelson. Willie, as many of his fans may not realize, was actually a Nashville songwriter penning such classics as “Crazy,” which Patsy Cline etched into the music lexicon. Despite his preeminent status as a writer, Willie couldn’t get arrested as an artist in Music City. His quirky phrasing was way too off-beat for the 60s sound, which was infused with sweet strings and pop arrangements.
Advice from the Experts, Developing a Strategy, Displaying the Right Attitude, Finding Inspiration, Finding Your Voice, Finding the Right Motivation, The Road to Success, Understanding Record Labels tagged A&R, Blogging, Digital, Internet, Music, PR, Web 2.0, music business, musician, record labels | 1 Reference