Is Radio Still Important – And Did Streaming Kill The Radio Star?
The music industry is caught up with streaming and playlists and with good reasons, but what about radio? How does the future look for the radio format and is it still relevant?
The music industry is caught up with streaming and playlists and with good reasons, but what about radio? How does the future look for the radio format and is it still relevant?
A few years ago, I suddenly began getting these weekly emails out of the blue from DigitalRadioTracker. I was excited because they offer valuable chart information for internet radio spins, a growth area I was closely watching. Some of my friends in the music industry have started their own internet radio stations and many others have launched internet radio shows. Additionally, I receive many interview requests and spins for my artists at internet radio. My concern with internet radio has always been that it’s next to impossible to know how many listeners are reached or how many times a song is played.
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(Updated January 13, 2016)