September 2, 2011 So much of what I write comes from my life experiences; either having worked with bands or from my being a fan and consumer. Life is full of many great lessons. Here is a lesson that hit me over the weekend.
March 1, 2011 I am a KISS fan, going back to 1976 when my mom first bought me Rock N’ Roll Over. I remember taking heat in the late 70s at school for liking the band, I heard the phrase “KISS sucks” more than a few times. It also took a lot of courage to wear a KISS t-shirt to school at the time… you became a instant target. I grew up with KISS and their marketing has clearly been a influence on me and business growth. I often tell people I went to the Gene Simmons School of Marketing.
Marketing Strategies tagged KISS, Marketing, music business, website December 21, 2010 A recent headline from KISS on Facebook: ”KISS Facebook Fans Pass 2 Million!”
Congratulations! That is great! Two million fans is a huge achievement and is no easy goal to meet. Then I decided it was time to discuss how to use Facebook and Twitter if you are a band, and sorry, KISS, you are the subject matter. This is not meant to put down the band in any way. I am having discussions weekly with various people about the benefit of Facebook Likes and Twitter followers. They ask what can they do to get more Likes and followers, and then what can they do with them once they have them. I only pick KISS because it is subject I know very well and a Facebook page I visit daily.
Expanding Your Fan Base tagged Fans, KISS, website