How To Use Merch To Engage Your Fans
Fan engagement and direct-to-fan are hot topics these days because it’s finally come to light that fans are the real gatekeepers in the music business. And by now we should also know that merchandise is one of the surefire ways that artists can make solid money today. Like most other revenue streams for artists, being successful at your merch biz is highly dependent on your fans. The good news is that in addition to being a cash generator, your merch can actually be used as a fan engagement tool. When you’re using your merch to engage your fans, they’ll feel connected to you. When they feel connected and as if they are part of your journey, they will be likely to buy more. So how exactly can you use merch to engage your fans? Here are five ways: