5 Ways To Market Your Music To New Fans

Building a fan base for your music is often the hardest obstacle to overcome as an independent artist. As artists, we tend to feel that the music should speak for itself, but that leads to an endless cycle of us releasing music and getting no response. Learning how to promote your music is the best thing you can do to build your career without having to worry about pitching music industry gatekeepers. Here are five strategies you can use to market your music and get more fans.

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5 Steps To A Successful Content Marketing Campaign For Record Labels

With the evolution of streaming platforms, the music industry landscape is in a constant state of flux and the role of record labels has been questioned. With a heritage in producing records, it’s been hard for labels to adapt to the issues of diminishing production costs and recorded music revenues. In my opinion, the solution here lies in marketing.

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Take Your Music Promotion Up An O.C.T.A.V.E.

Before you choose any of the tactics or methods in this guide to promote your music (This is an excerpt from The Definitive Guide on How to Promote Your Music found over on Starsunderground.com), here are some music promotion basics that apply to ALL of them. Keep these in mind as you move forward. To make things simple, here’s an easy-to-remember acronym to guide you: O.C.T.A.V.E.

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Sell More Music & Segment

This article originally appeared on the Internal Affairs blog.

I’ve noticed that a lot of marketing blogs completely forget to teach their readers the basics and jump straight in to the deep end with marketing. The readers look on bewildered, yet gagging for their marketing “quick fixes” - I know, I was (kind of) one of them when I was younger. 

To understand the very basics of marketing will allow even the most inexperienced “musicpreneur” to take the most basic concepts and create a unique, creative and effective marketing campaign from them. Therefore, that’s why my goal at Internal Affairs is to introduce the very basics before anything else.  

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