October 23, 2021 October 21, 2021 One of the more bizarre arguments we keep hearing from people in the music business is that self-promotion is pathetic, because “real, creative work” will speak for itself.
Sure, making great music is essential. But it also needs to get heard somehow. And if anyone knows the value of good marketing, it’s the currently trending artist Lil Nas X.
April 22, 2021 A truthful assessment of music promotion. The reality is simple. Your success starts and ends with you. Because at the end of the day nobody cares about your music as much as you. So if you don’t make the effort, why would anyone else?
Marketing tagged facebook ads, music marketing, music promotion March 23, 2021 In the last few week’s we’ve come across several online articles and posts criticising music blogs for their ethics. While none have been directed at us, they peaked our interest and got us thinking….
Marketing, Promotion tagged ethics, music marketing, music promotion, paid reviews March 9, 2021 We find ourselves living in a world where 120 million people visit PornHub everyday, over 200m have watched the lyric video for WAP by Cardi B and Megan Thee Stallion and almost half of 18-29 year olds have used an online dating site. It’s easy to assume we are the sexually liberated generation.
But despite all this it’s rare we talk openly about sex. The ‘sexy’ and ‘sexual’ agenda is largely still set and controlled by men, for men. But when a women wants to use ‘sex’ or be ‘sexy’ on their own terms, the barriers go up.
Marketing tagged IWD2021, facebook ads, music marketing, music promo October 27, 2020 Facebook Ads provide musicians with a powerful and effective tool to promote their music in a sustainable way, but unless Facebook changes it’s advertising guidelines to help musicians this opportunity will be wasted. In this guest post, Major Labl founder Mark Knight urges Facebook to simplify the progress, be more accountable and revisit their advertising policies to ensure musicians retain their freedom of expression.
December 30, 2018 I’m an independent rapper and content creator. I’m also a tech nerd and spend countless hours researching and trying different apps that I don’t actually need and won’t actually use. However occasionally I discover apps that bring me and my career(s) a ton of value and that I use constantly. I’ll save you the time-wasting and share the 3 free apps created for music artists that I’ve recently started to use daily to give my music career super powers.
December 14, 2018 You’ve heard it before: owning and nurturing your own fan base is the key to marketing success. So, how do you enhance that relationship with fans and grow your reach? Offer a VIP experience that ensures they are the first to hear a new album when it drops.
That’s why Spotify released Pre-Save in 2017, a major innovation in online music marketing. With a simple click of a button, fans are able to add unreleased music to their Spotify library, giving them instant access to listen the moment it becomes available. Fans don’t have to worry about missing an exciting new release, and labels get an immediate boost to their streams which makes a big difference to future placement on Spotify.
October 12, 2018 July 3, 2018 Today popularity on Youtube and social platforms is the most important part for success of any artist.
But you need to do more than just to create a great music videos to maximize its full potential. There is no point for you to produce music videos if nobody would watch it. If no one is interested to see it, and more so share it, then your video is practically worthless. Therefore, you should also come up with promotions and advertisements to boost your videos online visibility.
Below we outline 5 of the most important ways you should do to promote and boost your music video to achieve outstanding results.
Advice, DIY, Promotion, Video tagged music marketing, music marketing tips, music promotion May 10, 2018 Building a fan base for your music is often the hardest obstacle to overcome as an independent artist. As artists, we tend to feel that the music should speak for itself, but that leads to an endless cycle of us releasing music and getting no response. Learning how to promote your music is the best thing you can do to build your career without having to worry about pitching music industry gatekeepers. Here are five strategies you can use to market your music and get more fans.
June 21, 2017 Everyone wants major press placements. I get it. There’s a lot of clout that comes with a feature on Alternative Press, Stereogum, Consequence of Sound, etc. However, in their quest to shoot straight to the top, emerging bands are missing a vital component to career growth: small, indie blogs.
Advice, Marketing tagged music blogs, music marketing May 2, 2017 This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog
These days, there are so many different ways to market your music online that it’s tough to even know where to start. What’s worth your time, energy, and money? What isn’t? How many social media platforms do you need to be active on? Do email lists still matter?
This comprehensive guide will outline your options and help you determine the best approach to each aspect of your music marketing.
Advice, Marketing tagged DIY, Marketing, Online Marketing, music marketing February 9, 2017 The latest trend in the social media world, is live streaming. Last year we saw real time videos blow up on Facebook, shortly after it made its way to Instagram. Instagram Live is a great way to showcase new music, give your fans a behind-the-scenes look into your life, or just have a Q&A session.