June 16, 2020 The Coronavirus is hitting session musicians worldwide hard. Here’s our very own survival guide for you if you’ve lost session work and are looking for other revenue streams.
September 26, 2019 You may have spent thousands of hours practicing your instrument and perfecting your singing tone, but musical talent is only one element that factors into your success as a band. Band members need to develop business skills, too, when it comes to marketing, promoting, and networking. Whether you’re seeking out your next performance opportunity or are engaging with fans to build anticipation around your upcoming album release, you’ll need some business skills to be a successful musician.
Advice, Business, Career, Marketing tagged Business, Content Marketing, advice for bands, networking, social media December 10, 2018 Marketing is the difference between a band website that gets a lot of traffic and one that doesn’t. But how is marketing your website different than marketing your music? You’re about to find out.
Marketing tagged Content Marketing, SEO, band website, digital marketing, eCommerce February 14, 2018 If you’re a musician, you’re probably using social media in some way to promote your music, invite people to shows, and stay in touch with your fans. We do this so often, we end up going through the motions of engagement without thinking about how the activity affects our SMARTER goals or how we can apply some more creativity to these tools.
July 14, 2016 With the evolution of streaming platforms, the music industry landscape is in a constant state of flux and the role of record labels has been questioned. With a heritage in producing records, it’s been hard for labels to adapt to the issues of diminishing production costs and recorded music revenues. In my opinion, the solution here lies in marketing.
February 16, 2016 Many marketers are calling 2016 the year of Content Marketing. It’s the hottest conversation starter amongst media folks. But is the music industry plugged into this chatter? With the Content Marketing industry expected to balloon to over $5 Billion in 2016, the answer should be definitively ‘yes’. Unfortunately, the Music industry tends to fall behind the curve of innovative digital trends. Don’t know where to begin? Check out these tips below to jumpstart your content strategy and stay ahead of the game.