Tuesday
Mar092021
March 9, 2021
Everyone knows that ‘sex sells,’ but for an independent, female musician looking to discuss sexuality on her terms, this old adage couldn’t be further from the truth.
We find ourselves living in a world where 120 million people visit PornHub everyday, over 200m have watched the lyric video for WAP by Cardi B and Megan Thee Stallion and almost half of 18-29 year olds have used an online dating site. It’s easy to assume we are the sexually liberated generation.
But despite all this it’s rare we talk openly about sex. The ‘sexy’ and ‘sexual’ agenda is largely still set and controlled by men, for men. But when a women wants to use ‘sex’ or be ‘sexy’ on their own terms, the barriers go up.
in Marketing tagged IWD2021, facebook ads, music marketing, music promo