4 Ways Musicians Can Use An EPK

This post by Dave Cool originally appeared on the Bandzoogle Blog. 

An electronic press kit (EPK) — sometimes also called a digital press kit — is essential for making a strong first impression on promoters, bookers, media, and other music industry professionals.

You can think of it as your interactive artist resume, where anyone interested in your music can find all the information they need in one place. You can use your EPK to help you get more press, more gigs, and come across as a serious artist.

Since your website is the first place people will go to learn more about you and your music, you should host your EPK there. Then as you progress in your music career, you should keep your EPK up to date with new music, press, photos, and videos.

So, how exactly can you use an EPK to help your career?

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How To Promote Your Music To Bloggers

This post was written by Joy Ike ​and originally appeared on the Bandzoogle Blog.

I know what you’re thinking: Blogs are so 2005.

It’s true, blogs were a big deal back in the day. But they still are – you just don’t know it.

Believe it or not, as a musician, you need blogs. They are the lifeblood of many artists’ careers, and one of the most effective ways for independent musicians to grow their online reach.

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5 Tips To Increase Your Chances Of Getting Press

Most music writers will agree: we get way too many press emails to actually read every single one. In fact, some are never opened. What can you do to make sure yours is seen? How can your band stand out in so thick a swarm?

Honestly, there are tons upon overwhelming tons of unread emails from publicists in my inbox. My freelancing schedule falls somewhere between part- and full-time, and I always say I’ll make time to read every one – but there are days when the best I can do is skim the subject lines. It’s unfortunate; a lot of music I’d probably love is overlooked entirely or discovered too late to for a story to make sense.

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