8 Best Ways To Promote Your Music

Do you enjoy making music? If yes, we definitely understand you because it’s one of the most rewarding things you can do in life. It gives you the pleasure of creation and lets you express your deepest thoughts, ideas, and feelings. However, finding your place in the music sun is everything but easy.

An industry report conducted by the Next Big Sound shows that over 90% of all artists worldwide can be considered undiscovered. What does it mean? Well, most musicians simply cannot win over the new audiences and increase the number of listeners.

The competition in this field is extremely harsh, so you should try to use state of the art marketing channels in order to reach the target audience. It’s a long and challenging process, but we will help you get through it by presenting the eight best ways to promote your music in 2019.

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Creating A Band Website: A Complete Checklist

This post by Melanie Kealey originally appeared on the Bandzoogle Blog. 

Is your band or solo career getting to the point that you want to book more shows? You might need an EPK that’s easy for press to grab information from. Or maybe you just want a space on the web to call your own?

Let’s be honest, your specialty is writing music and performing it, not building a website. You sit down, ready to begin, then feel completely lost about where to start.

Does the idea of creating a band website make your eyes glaze over? We’ve made a handy checklist to help you through it. So let’s get started!

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Email Lists for Musicians – Where The Heck To Start!

Did you know that email marketing is the top way to get people to move from being fans to fans who actually buy your music? 

It’s true!

Email marketing has come a long way since the early days of AOL and it is the perfect things for musicians to incorporate into their music strategy. Emails can help you build deep relationships between you and your fans. They can help you launch a new album with massive sales. And they don’t have to be a standard newsletter of tour dates. 

So how the heck do you start if you’ve never thought about having one before? 

Let’s chat about where to start with email marketing, how to get people to sign up, and what to send those new fans.

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7 Top Marketing Strategies For Musicians

This guest post by Patrick McGuire originally apeared on the Bandzoogle Blog

For many artists, marketing is somewhat at odds with who they are and what they do. Since music and the act writing songs is often deeply personal and emotional, getting into a music marketing strategy mindset might seem foreign, fake or forced for some musicians.

Sadly, this doesn’t change the fact that it’s never been more difficult for new artists to put their music in front of listeners. Between music streaming platforms and the cheap cost of DIY home recording technology, there’s more music being released now than at any other point in history.

Tens of thousands of new songs are being released each day, and, in many cases, what determines whether each of these songs will go on to find an audience or not depends on how they’re marketed. Not sure how to market your music? Here’s 7 music marketing strategies to get you started:

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How Musicians Can Build An Email List From Scratch

It’s fairly common knowledge today that email is among the most effective and affordable marketing tools. So let’s not waste any time with a bunch of statistics to prove what you already know.

Instead, let’s dive right into how to get started with email marketing.

The first thing you need is a list of email addresses to send your clever emails to. It might seem a bit daunting if you have no email list, but fear not - here are some simple tips on how to build an email list from scratch.

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Artists & Musicians Are Wasting Time With Social Media

The web is a flutter with news and panicked updates on the decline of Facebook media reach. They saw organic reach drop 52% in 2016 and engagement for brands drop by over 20% from January to August in 2017. Add to that declarations of “Organic reach on Facebook is dead” from this year (2018) and you can see why anybody who’s not pumping copious amounts of cash into the platform’s paid reach and advertising system is wasting their time.

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Marketing Your Band: 13 Essential Strategies

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

Once you’ve decided that you’re getting pretty serious about this whole music career thing, you know that you have to start putting in the effort to come up with effective band marketing ideas.

But if you haven’t gotten much farther than “make a Facebook fan page and post a bunch of stuff,” don’t worry — we’ve got you covered with 13 essential marketing strategies to add to your list!

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Some Feedback On Your Music

Everybody wants to get feedback on their music, especially when they’re just getting to grips with their production career.

One of the most disheartening things to get back when you send off a track is ‘not for me’. It’s vague, useless as feedback and at best shows a lack of interest.

Granted, not everybody has time to give you feedback, and you’ll probably find many people opt to write nothing at all, over a cursory ‘not for me’, assuming that lack of feedback is better than vague disinterest and an off-hand comment.

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9 Ways To Get More Fans On Your Mailing List

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

If you do some quick research on how to get more music fans, you’ll find plenty of suggestions for getting your name out there and getting heard. But once you’ve captured someone’s attention, how do you keep it?

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High-Integrity Strategy For Artists Who Hate Selling And Email Marketing

This article is actually a lesson from Let Fans Pay You, a course that outlines essential automated marketing strategy for artists, entertainers and their management companies. Click here to get this 5-part course delivered to you free of charge.

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In this lesson of Let Fans Pay You, I’m going to explain the awkward tension every artist feels when it comes to email marketing and the strategy for alleviating that tension altogether.

That tension? Selling to your email list.

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A Day In The Life Of A Full-Time Musician

This post was written by Joy Ike ​and originally appeared on the Bandzoogle Blog.​

If you ask any full-time artist, they’ll probably admit that their daily schedule is an ever-changing, overwhelming wild beast that can’t be tamed.

As someone who has been living as a full-time artist for the last 8 years, I’ve established somewhat of a routine, but it’s constantly changing based on outside factors, how I feel, or a last-minute gig opportunity that completely derails my to-do list for the day.

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The Complete Guide To Email Marketing For Musicians

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

While social media continues to dominate the focus of online marketing discussions, there is no question that email has, is, and will continue to be the key to success for musicians. With a strong email list and a proper email marketing strategy, comes long-term success.

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4 Online Marketing Mistakes Musicians Make

This article originally appeared on the Sonicbids Blog

The internet has allowed artists to reach millions of fans and grow their careers with a click of a button. While, for some, the web has been a boon for music promotion, many musicians make pivotal online marketing mistakes that prevent them from breaking out and building a successful career. Here are four of the most common mistakes to avoid. 

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5 Tips To Increase Your Chances Of Getting Press

Most music writers will agree: we get way too many press emails to actually read every single one. In fact, some are never opened. What can you do to make sure yours is seen? How can your band stand out in so thick a swarm?

Honestly, there are tons upon overwhelming tons of unread emails from publicists in my inbox. My freelancing schedule falls somewhere between part- and full-time, and I always say I’ll make time to read every one – but there are days when the best I can do is skim the subject lines. It’s unfortunate; a lot of music I’d probably love is overlooked entirely or discovered too late to for a story to make sense.

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