Does The Music Industry Need Publicists When We Can Go DIY?

With more bands and artists going DIY since the revolution of the Internet, is the role of PR and publicity really still needed? The Internet has had a huge impact on the music industry. Bands and artists are now able to reach their fans more easily than they ever could before. But does this mean they can also manage their own publicity? Although the Internet has brought many benefits for bands and artists, unfortunately, it has also increased the competition. Anyone nowadays can call themselves a band or artist, and with affordable recording software, anyone can make music and upload it onto YouTube or SoundCloud. There are a lot of artists out there all vying for people’s attention. The real issue is how a band or artist can make their music stand out amongst a mist of noise.

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