January 19, 2013 
The Music Industry
Thinks Out Loud
MTT News & Announcements tagged MTT community January 16, 2013 Justin Timberlake recently released his first song as a lead artist in almost 7 years. That’s right; 7 years! To turn this release into an event, Justin and his team at Uprising Creative made a gorgeous landing page. I think it’s a stellar example of everything a landing page should be. Let’s take a look at how the landing page dresses up the release of “Suit & Tie.”
Marketing, Marketing Strategies tagged Marketing, music marketing, website January 15, 2013 The urge to believe there is a magic formula for success, and that it can be deduced from studying past hits, is powerful. Strategic Communications Group CEO Mark Hausman believes he has distilled The 3 Hallmarks of Exceptional Content. Columnist Marcel Williams is convinced he knows The Essential Features of a Hit Record. Using the so-called Nickels Paradox, we show the fallacy of such beliefs, how correlation with the past seldom predicts future success.
January 14, 2013 It’s January so that means artists are clamoring to get their applications in for CMJ Music Marathon, a large industry festival based in New York City, NY. I’ve written about booking and playing music festivals such as SXSW in the past before and many of same ideas hold true here. These are the top 3 things you need to know about booking CMJ:
Live Music tagged SXSW, shows January 12, 2013
The Music Industry
Thinks Out Loud
MTT News & Announcements tagged MTT community January 11, 2013 Ever spotted a terrible video on YouTube with an inconceivably high view count? Of course you have. Would it make you feel better knowing that most of those “views” were completely automated and only lasted 30 seconds with the sound turned off?
Content marketing, Effective Publicity and Promotion, Expanding Your Fan Base, Exposure: Getting Heard Now!, Leveraging Social Networks, Marketing, Marketing Strategies, Music Sites, Music Social Media, Promotion, Selling Your Music tagged YouTube, music promotion, music videos, passive promotion, social media, video | 1 Reference January 10, 2013 Hey my Music Think Tank gang, I hope you had a good new year. That said, the turkey’s done, and it’s time to pull sleeves up and get our music business grind back on!
With that in mind, I’ve written up a guide for anyone looking for some motivation and a way to move their music career forward this year. What’s more, I’ve made it available as a free (And very pretty) ebook for you to download!
So start reading this guide below, and if you feel it could be helpful to you and want to read the rest, simply click the ebook link at the bottom of this post and download the full version.
January 5, 2013
The Music Industry
Thinks Out Loud
MTT News & Announcements tagged MTT community January 2, 2013 This is part 1 of a 2 part article I wrote strictly based on my professional experience producing and engineering and managing artists. Since 2006, I’ve been involved as a key member in several music groups, labels, and production teams that despite all their potential to achieve greatness, fail and fall apart, often at critical moments.
January 1, 2013 We all commit to starting over once the New Year rolls around. It is entirely possible we ate too much, did not exercise enough or spent way too much money in 2012. Once the calendar year ends on the 31st of December though we have a clean slate, that fresh start and brighter future is known as 2013.
December 31, 2012 Dream of your big “Break” ? Think again…. This is the story of what happened to me when I went on the Oprah Show… Being on Oprah changed my perception of what I was doing for a living forever and marked the beginning of my long love affair with social media. The story goes like this…
Social Media tagged new media, social media December 22, 2012
The Music Industry
Thinks Out Loud
MTT News & Announcements tagged MTT community December 20, 2012 Mark Knight is the founder of Right Chord Music, a management and consultancy business. In this article Mark interviews David Penn, the Founder and Editor-In-Chief of Hit Songs Deconstructed a website dedicated to analysing the structure and composition of hit songs. The insight from this analysis is used to help mentor new song-writing talent.
Interview December 19, 2012 The job title loosely describes what being a music supervisor is about. If you think that their job entails them sitting back and watching others do work you are mistaken. In fact they have several responsibilities that they must complete. Music supervisors are often present during the creative process, working closely with the artist, guiding the project towards a future movie, commercial, TV pilot or video game.