My 2011 Project: 2,000 Things to Generate 20,000 Fans

Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2,000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.

I am defining generating fans in a few different ways:

1. A brand new fan who has never followed you before.
2. Engaging with existing fans to get them to participate.
3. Engaging with existing fans to get them to convert on an action.

Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years.

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How To Use Facebook & Twitter With Your Official Website, Case Study Kissonline.com

A recent headline from KISS on Facebook: ”KISS Facebook Fans Pass 2 Million!”

Congratulations! That is great! Two million fans is a huge achievement and is no easy goal to meet. Then I decided it was time to discuss how to use Facebook and Twitter if you are a band, and sorry, KISS, you are the subject matter. This is not meant to put down the band in any way. I am having discussions weekly with various people about the benefit of Facebook Likes and Twitter followers. They ask what can they do to get more Likes and followers, and then what can they do with them once they have them. I only pick KISS because it is subject I know very well and a Facebook page I visit daily.

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Bands, Social Is Not Just About Sharing It Is Also About Commerce – CommerceSocial

Bands, Artists, Labels, Management Companies… it’s time to move beyond a single stand alone online store and bring your online store to where your fans are hanging out; Facebook, MySpace, Blogs, Websites. Don’t just post your new CD on your Facebook Wall and link your fans back to a typical online store. Post your new CD on your Facebook Wall, MySpace Page, Blog or official website and let your fans buy it right there without even leaving. Let your fans share your new CD as a Wall post with all their friends, while including the ability to buy your CD in every single one of those Wall posts.

STOP, think about what I just said… every single Wall post by all your fans could be a store with the ability to buy your CD. What could that mean for sales?

It is time to bring your commerce to the world of social. CommerceSocial is a new tool that is extremely easy to setup and lets your CD spread virally through the social networks.

Here is how it works: Imagine that the next time you post a product on your F

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