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Entries by Rich Gordon (4)

Monday
Dec262011

The importance of good email standards

Why getting an email right is important, and why.

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Tuesday
Jul262011

Question: Can there be another "CD Baby"?

Derek Sivers revolutionised the way music is distributed when he created CD Baby. Since then many others versions have popped up. Is there scope now for another CD Baby-esque venture?

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Tuesday
May312011

The Many Hats of a Musician

Balancing the different facets of being a musician, along with our social, personal and professional lives can be very difficult. How do we do it, and do you have anything useful you can share with others?

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Thursday
May192011

Question: Is this the best or the worst time for independent musicians?

The question: Is this the best or the worst time for independent musicians to be successful?

So here we are, in a world where the power to make, publish and become extremely successful from our own music has been stolen from the almighty gatekeepers. We no longer need third party executives to direct us, we don’t need giant media conglomerates to get our music out to a captive market. We no longer need to pay exorbitant amounts of money to people who don’t really deserve it.

Why? Because the tools, the technology and the means have been delivered right to our doorsteps. We can thank people like Sean Fanning (of Napster) for changing the way we discover music, and Mark Zuckerberg (Facebook) for delivering communication to the entire world right into our hands, and for developing an even wider network of social sharing.

Now for a fraction of the cost of going to a professional recording studio, musicians can set up their own home studio and make equally stunning recordings. They can upload to a digital distributor such as CD Baby, and within 48 hours their music can be sitting alongside the major players in iTunes, etc.

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