Missing! Women in the music industry!

Don’t be fooled by the success of big names like Billie Eilish, Beyoncé and Taylor Swift. Women are not the majority. There is a drastic difference in both the representation and the portrayal of women in the music industry, compared to their males counterparts.

This year’s International Women’s Day theme was #ChooseToChallenge, as from challenge  comes change. In the spirit of this, Identity Music hosted a social media women’s week, dedicated to celebrating some of the amazing female talent we are fortunate enough to work with. Now, we want to raise awareness against the bias that lies within the industry. 

Before we continue, we should stress that we have no doubts about there being amazing male talents within the music industry. At no point does tackling such an important issue call that into question. Here at Identity Music, we work with a variety of artists across all demographics. We believe that talent and creativity are all that matters and that every musician should be afforded the same opportunities.

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The Country Music Association Funds Additional Nonprofit Partners As Part Of A $3 Million Long-term Commitment To Its Music Industry Covid Support (MICS) Initiative

Furthering its support of music industry professionals affected by the COVID-19 pandemic, the Country Music Association has announced continued efforts through its Music Industry COVID Support (MICS) initiative. The Nashville-based trade organization has outlined additional funding to five nonprofit partners—Music Health Alliance, Musically Fed, Notes for Notes, Porter’s Call and The Store—which, along with previous nonprofit investments, are funded through CMA’s $3 million long-term COVID-19 commitment that began in early 2020.  

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Making The Entertainment Industry More Diverse And Representative With David Franz

David Franz is a California-based music business entrepreneur, producer, engineer, multi-instrumentalist, performer, and educator. He is the founder of the record label Underground Sun and co-founder of Underground Sol record label. David writes, produces and engineers music for a wide range of artists in the Soul, Rock, Electronic, Pop, R&B, Hip-Hop, and Americana genres. His music has been heard in prime time TV shows, multi-million dollar movies, advertisements for Fortune 500 companies, and through speakers around the world. He also hosts “Underground Sun Live with David Franz,” a monthly music-based live stream variety show and docu-series, and “The Mixdown,” a web series about music production and music business.

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Coronavirus And The Music Industry: This Startup Wants To Help Tackle The Problems

The music industry is one of the sectors that the coronavirus has hit the hardest. With concerts, festivals and other live events being canceled worldwide, many music professionals are seeing a historically unprecedented loss of income. Artists, organizers, promoters and many others were quick to resort to live streaming and engaging fans online, thus strengthening the importance of digital media and increasing competition. On Spotify alone, around 40,000 tracks are reportedly uploaded daily – proving that success often comes down to simply being able to break through the noise.

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Hedging Against Uncertainty In The Music Industry

Let’s face it, the music industry is going through an uncertain period right now. Venues have had to close their doors indefinitely, and artists have been forced into busking online for money. The music industry is resilient though. This isn’t the first time it has been forced to adapt to tremendous change and adversity. No one is immune to the threats of disruption, volatility, and hyper competition that exist in this industry.

Despite the fickle nature of the music industry, there are things artists can do to set themselves up for success in the long run. Here are some thoughts on how to weather the storms and come out on top.

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The Importance Of Lizzo And Body Positive Artists

Lizzo just took a DNA test. Turns out, she’s 100% Time Magazine’s Entertainer of the Year. It’s been hard to go anywhere in the last year and not hear Lizzo’s music, or hear news stories about her breaking the mold of the music industry with her body-positive attitude. Although her campaign to feel “good as hell” has sometimes come with criticism, the “Lizzo effect” is just the latest chapter in a new breed of artists turning the music industry on its head. 

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7 Cases When An Intimate Concert Beats A Large One

Whether it’s a special occasion, like album release or anniversary show, or just a one-off fun time, sometimes an artist or a band want to produce an event that’s just a little out of the box (or, in the case of Jack White’s disease outbreak-themed rock show in London, A LOT). These events might have natural limitations for the number of participants due to venue or location (if the event is outdoors) constraints.

Another point to consider is the dress code. If you event requires attendees to dress up, down or sideways, you are creating another natural limitation.

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Making Music Careers More Accessible For Parents

The music industry is a demanding field, no matter which area of it you are employed in. There are thousands of people who are striving to carve out a place in the industry, which makes jobs that pay a reasonable wage highly competitive. Oftentimes, this means putting your personal life on the back burner and focusing on work for quite a while.

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Making The Music Industry Safer For Women

It’s no secret that the music industry as a whole is largely dominated by men, which has led to problems for female artists looking to break out. In general, women comprise about 32% of the entire industry, from producers and distributors to artists and beyond. Because the music industry is essentially a man’s world, widespread systematic issues exist such as sexual assault, discrimination, and objectification.

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Tips To Help Recent College Graduates Break Into The Music Scene

If you’ve recently graduated from college, you might be feeling uncertain about just what your future holds. Maybe you have your sights set on a career as a performer, or perhaps you want to be a music producer or teacher. Breaking into the music scene can be a challenge, but if you want it badly enough and take steps to prepare yourself, you can launch a sustainable career in the music industry.

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Top 5 Best-Selling Albums Of All Time

Music has always followed people. Folk songs and traditional rhythms existed since time immemoriam. Later it developed into Bach, Chopin, Andrea Bocelli, Metallica and contemporary pop. Music gained its highest popularity alongside technical progress. As soon as people became to be able to listen to it at home in the 1950s, it captured all their spare time, thoughts, and conversation.

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Are You A Brand Or A Mouse?

Music has always been a business. At least since the advent of the recording “industry” in the last century. There’s little doubt about that: it’s a big money-making machine and little more for a good portion of the music world.

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Dirty Money And The Starving Artist

As artists, we need to value our work, be proud enough to put a fair price to it, as fans and art lovers, we need to respect the artists we love and support their work for what it’s really worth. It’s a matter of respect.

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How To Approach Venues About Booking

Knowing how to properly represent yourself to venues is an essential skill for independent artists. There is no definitive playbook for getting gigs, but here are some things that can help.

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