How to Define Your Band’s Image

How do you build a persona around your band? It’s often a long-winded, experimental process that evolves over time. Look at Harry Styles as an example. He used to be known as an adorable, kid-friendly boyband member — and now, critics hail him as “the world’s biggest young rockstar” due to a successful rebrand.

These identities are essential because fans prefer to buy into more than just a musician. They don’t only want to listen to your music, especially when other indie, rap and pop musicians share your space. It’s your responsibility to set yourself apart.

Here are a few ways to build an image that resonates with audiences.

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How Musicians Use Fashion Style As A Tool

Music and fashion have always gone hand-in-hand. You can’t think about Michael Jackson without picturing his famous sequined white glove or Madonna without her cone bra. No one can imagine KISS without their signature face paint and black and silver jumpsuits. The fashion choices of musicians can quickly become a part of their permanent look and their brand. 

There have been many iconic outfit choices musicians are still associated with over the years. These fashion statements have meant more than just signifying whatever phase a musician was going through. Some of them have become tools to tell audiences exactly who that musician is, the kind of music they play, and what they can come to expect. 

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The Importance Of Lizzo And Body Positive Artists

Lizzo just took a DNA test. Turns out, she’s 100% Time Magazine’s Entertainer of the Year. It’s been hard to go anywhere in the last year and not hear Lizzo’s music, or hear news stories about her breaking the mold of the music industry with her body-positive attitude. Although her campaign to feel “good as hell” has sometimes come with criticism, the “Lizzo effect” is just the latest chapter in a new breed of artists turning the music industry on its head. 

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How To Promote Your Music And Grow Your Fan Base

You are fond of music and want to make your name in the music business. That’s a good thing, but in today’s music industry, talent and uniqueness alone is not enough to reach on the top. If you want to stand out from the crowd and gain recognition, you have to figure out your strengths. Many aspiring musicians are finding it hard to gain name recognition and fame in music industry. You cannot get them only on the basis of talent and uniqueness. You need to express your skills and target the right audience.

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How To Develop A Context For Your Music

Guest post by Ayla Smith. This article originally appeared on Soundfly’s Flypaper

Online audiences are a powerful engine. When people listen online, they can easily share your music far and wide. Getting discovered is not dependent on someone walking into a record store, and it’s easy to find out who’s listening and where they’re from so you can maximize your impact. But too often, a song alone is not enough to tell your full story. 

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