May 20, 2021 You don’t have to be unique to make it as a performing musician, but it sure helps! Having a unique style and presentation (or more pragmatically, “brand”) is key to helping your and your music standout from the crowd, as well as providing a point of connection with your audience.
April 15, 2021 Whether you’re a musician in a band, you’re a solo performer or you’re doing something entirely unconventional with your performance, whatever it is, cultivating a stage persona and having a presence that matches the work you’re doing is an important part of reaching your audience effectively.
Branding, Live Music tagged Branding, Live, performance, personal brand, stage persona March 17, 2021 As a musician, there’s plenty of competition out there. Not only do you want your music to stand out, but also your music videos. Having engaging music videos helps promote your music and can even get you nominated for video awards.
So, how do you make a music video that will stand out against your competition? Consider adding an expensive car to your next music video.
Advice, Branding tagged Advice, Branding, music video July 27, 2020 If you enjoy music, then it may affect more than just your listening habits. You may find that other parts of your life start to reflect the styles of music that you listen to. If you find this happening to you, it’s completely acceptable to embrace these styles so that the world knows the styles of music that you enjoy the most. To give you some ideas, here are four fashion styles for music lovers to show their style preferences.
March 26, 2020 Music and fashion have always gone hand-in-hand. You can’t think about Michael Jackson without picturing his famous sequined white glove or Madonna without her cone bra. No one can imagine KISS without their signature face paint and black and silver jumpsuits. The fashion choices of musicians can quickly become a part of their permanent look and their brand.
There have been many iconic outfit choices musicians are still associated with over the years. These fashion statements have meant more than just signifying whatever phase a musician was going through. Some of them have become tools to tell audiences exactly who that musician is, the kind of music they play, and what they can come to expect.
January 30, 2020 Lizzo just took a DNA test. Turns out, she’s 100% Time Magazine’s Entertainer of the Year. It’s been hard to go anywhere in the last year and not hear Lizzo’s music, or hear news stories about her breaking the mold of the music industry with her body-positive attitude. Although her campaign to feel “good as hell” has sometimes come with criticism, the “Lizzo effect” is just the latest chapter in a new breed of artists turning the music industry on its head.
January 31, 2019 Guest post by Ayla Smith. This article originally appeared on Soundfly’s Flypaper
Online audiences are a powerful engine. When people listen online, they can easily share your music far and wide. Getting discovered is not dependent on someone walking into a record store, and it’s easy to find out who’s listening and where they’re from so you can maximize your impact. But too often, a song alone is not enough to tell your full story.
Advice, Artist Development, Branding tagged Branding, DIY, Marketing, image, networking December 7, 2018 In this highly competitive industry, musical artists must be up to date with the consumer trends, behaviors and attitude, and of course the craft itself, in order for them to remain in the market. Artists need to create a long-term bond with their audience if they plan on keeping their fans and making it grow. For a long-term relationship to last, trust is considered as one of the key variables, if their listener has this, they will be confident that the music released would be up to their standard and would perform its stated purpose. If an audience is satisfied with the quality of service the artist presents, then it tends to derive loyalty. Brand effect or the power to extract a positive response after it is used help develop and deepen listeners’ loyalty of the artists.
Branding, Marketing, Music Business tagged Branding, brands, marke, music business, publicity June 26, 2018 Producing a play for fun or for the community is great fun and encourages artistic expression in people of all ages. From acting to directing and producing, drama has been a popular pastime for thousands of years. Putting on a show with a zero or low budget requires creative planning. Here are a few tips for designing a stage setting.
April 1, 2018 Your band is the music making machine that will enable your career, and your brand is the face of your music that people will learn to know and love. Your brand can be a powerful and invaluable asset that holds deep meaning for your fans and others who interact with it.
May 30, 2017 This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog
They say you need a thousand true fans to build a sustainable music career. But getting those first few diehard fans who play such a crucial role in building momentum can feel almost impossible when you’re just starting out.
There are dozens and dozens of ways to get more fans for your music, but it’s ultimately going to come down to your level of commitment and finding the right balance of tactics that works best for your personal music career strategy.
The list below isn’t exhaustive, of course, but if you nail these 15 essentials, you’ll be well on your way to getting more music fans.
April 26, 2017 As the great Louis Armstrong once said, “Musicians don’t retire; they stop when there’s no more music in them.” Despite the challenges of the industry, you should never stop trying to find ways to keep making good music and growing your career.
My take on this topic is not just based on inspirational quotes and fancy sayings. It comes from having been involved in music as a marketer and entrepreneur.
Over the past few years, I have worn several hats on the business side of music, from managing upcoming artists to starting companies. My experience has given me an insider’s perspective into how different people approach their careers and the little things some people do differently (or don’t do), which sometimes makes the difference.
Advice, Career tagged Audience, Branding, Career, DIY, band growth, brands, career advice March 23, 2017
So you’re a bit of a bad ass, huh? You’ve got the sound that’s waiting to be discovered and are ready for the big leagues. Just because you’ve got the sound doesn’t mean you’ve got the deal these days. Now you’re thinking to yourself, what do record labels look for when signing an artist?
Here are the top five things record labels look for in an artist before giving them a deal.
November 21, 2016 This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.
For musicians and bands, one of the most basic SEO achievements you can make is to get a Knowledge Panel to appear for your band keyword searches.
In past blog posts, we’ve talked a lot about the different types of search results pages that matter to you as a musician. The key to unlocking many of the rich search features offered by Google for musicians and fans is to get your basic Knowledge Panel working.