Lil Nas X's 'Montero' Campaign and the Power of Self-Promotion: Analysis

One of the more bizarre arguments we keep hearing from people in the music business is that self-promotion is pathetic, because “real, creative work” will speak for itself.

Sure, making great music is essential. But it also needs to get heard somehow. And if anyone knows the value of good marketing, it’s the currently trending artist Lil Nas X.

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The S.A.M. Principle

Hit Songs Deconstructed kicked off its “Decoding the Hits” masterclass series on Saturday and has made a one-hour segment from the first masterclass available for viewing.

The segment is called The S.A.M. Principle: Serving the Song, the Artist and the Marketplace and focuses on priming every aspect of your song – from melody and hooks, to lyrics and rhymes, to arrangement and production – to serve the song, the artist, and the marketplace to maximize a songs potential chart-topping success.

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