Introducing StudioVox

We’d like to introduce you to StudioVox – The professional social network for creative professionals – and invite all Music Think Tank raders to join our private beta. 

StudioVox (www.studiovox.com) is built from the ground up for creative professionals. It’s not just another profile site. It’s the only social community that encompasses creatives, agencies, industry and fans on a single platform. 

StudioVox offers unlimited music, image and file uploads, so you can express your creativity without restriction.

Here’s our intro video - turn up the volume, set it to full screen and enjoy! 

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"Are you engaged?" from BRASH! A Music Marketing Blog

Getting involved with your following

When I speak of being engaged, in a Marketing perspective it doesn’t mean to “Put a ring on it”. As we all know, you can be engaged with people by becoming involved whether its in a business aspect or a relationship.  As an artist, you should want to have engaging conversations with your fans, interested media outlets, and industry professionals.  This will help you to expand your brand and exposure in the industry.

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Musicians Guide To LinkedIn - LinkedIn Marketing Strategy (part 2)

If you haven’t already gone through part 1 of the series, go read this first: Marketing with LinkedIn - Harnessing The Full Power of LinkedIn. Now let’s pick back up with some LinkedIn Marketing Strategy: 2) How to use LinkedIn Groups (a very powerful, one of the most powerful social media channels) effectively. 3) How to drive free traffic from pre-qualified, interested leads to your website, music pages, and sales pages.

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BRASH! Presents Artists With A Chance To Shine

New addition to Music Marketing Blog highlighting artists

(ATLANTA, GA), Jan 31, 2012 - BRASH! – A Music Marketing Blog, developed by Paina B Music Marketing, has now added a new element highlighting artists. The “Artist Spotlight” will give established as well as up and coming talent an opportunity to gain exposure to expand their brand. Each month, BRASH! will post, highlight, and give positive reviews for 1-2 artists. The goal of this new element is to provide a platform for quality artists.

Since this new addition to BRASH! was announced earlier this month, artists have been flooding Paina B Music Marketing’s email and social media sites to find out how they can have a chance to be on the site’s artist spotlight section. “The purpose of Paina B Music Marketing is to get quality artist to the forefront. Instead of making other media outlets take notice and provide features, why not take that step as well and give an additional outlet for exposure.”, says Paina B Music Marketing CEO/Founder, E. Alexcina Brown.

To sign up to be considered to be featured on BRASH! – A Music Marketing Blog “Artist Spotlight”, send music links, bio, YouTube link to PBMusicMarketing@gmail.com.

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How To Take Your Twitter Promotion To The Next Level - Free Ebook

Hi guys, just a short post for you today. I wanted to share with you a free guide I’ve just written on promoting your music with Twitter. In fact it’s not just about promoting your music with Twitter, it’s about how to take your Twitter promotion to a whole new level, and get in front of a load of fans of your genre pretty much on tap!

You can skip to the bottom of this post if want to download this free ebook now (Click the blue button) and don’t want to read the background info.

From what I’ve seen, Twitter is one of the best forms of online promotion you can do as a musician. It’s easy for new musicians to get in front of potential fans relatively fast (Faster and easier then say building up your Facebook fan page), but it also does a great job of driving fans to any new material you may put out there.

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Attention Musicians: Please Stop Using Myspace!

 Musicians and independent record labels:  As a music reviewer and internet radio station operator, I have a heartfelt plea.  Please, please stop sending links in your press kits to your Myspace page.  As a reviewer, I often receive  dozens of submissions every day.  That means I have a lot of artists to choose from, since I only publish a few reviews every week.  With all that selection, do you really think I am going to try to listen to your music on a website where I am constantly bombarded with music players that don’t play, assaulted with pop up ads, and tortured with pages that take forever to load?  Quite honestly, I am going to simply skip over the press kit with the Myspace link, and review somebody that provides links to one of the numerous quality websites designed especially for musicians, such as ReverbNation, Bandcamp, or Soundcloud.  Myspace seems to be run by 5 year olds, and greedy, incompetent five year olds at that.  To any musician that wants to convey a sense of professionalism, I would recommend that the only thing one should post on their Myspace page is a link to an actual functioning website where fans and reviewers can have an enjoyable and simple listening experience.

Matt Hundley is a musician and creative director of www.IndieReviewer.com

Guerrilla Promotion; Building Better MI Relationships

Contacting music industry professionals can be easy if you have the right approach. Unfortunately, many independent artists do not use the right approach and have limited success. The Guerrilla Promotion tips in this post are designed to help musicians that find it difficult to get in touch with or to work with music industry professionals. If you find yourself leaving a lot of message that don’t get returned, or cant get people on the phone, this article may help.

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Get new fans on Google Plus

So you’ve got a great Google Plus profile set up, you have videos and links to your music posted, and you’re connecting with as many music industry professionals as possible. (If you don’t have a profile, you should). The next logical step is start converting other Google Plus users into rabid online fans of your music. There are two ways to go about this.

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Jordan Rudess of Dream Theater Talks Fan Engagement with The Music Biz Weekly Podcast

We have an amazing conversation to share with you for Episode 20, a candid conversation with Jordan Rudess from Dream Theater about fan engagement, social media, music marketing, technology, and his favourite iPhone and iPad apps.

This is a must listen episode…

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2000 Things to Generate 20,000 Fans – Twitter Treasure Hunt

Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.

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Comparing Music Marketing Platforms/Services

A few weeks ago I got to present at PodCamp Nashville. The topic - comparing three different music marketing platforms. Bandcamp, Reverbnation and TopSpin. They’re summarized below.

Going by the Twitter stream and this blog post, the biggest take home most of the audience apparently got from my presentation was:

1) “As a musician, your biggest competition is porn. And if you’re paying for porn, you’re doing it wrong.”

2) “Have A Plan.”

Well, one out of two ain’t bad….

The first bit of wisdom was based on an Ars Technica Bit Torrent downloads graphic I had in my slides:

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in Band Website Tips, DIY, Distribution, Music Strategy, Promotion, Web 2.0, digital music, direct to fan, music marketing, music promotion, social media for musicians | tagged Ars Technica, Band Equity Score, Bit Torrent, Hypebot, Nashville, Nashville Tech Feed, Plan, PodCamp, Porn, TopSpin, music marketing, reverbnation

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How To Easily Add a New Facebook iFrame Tab to Your Facebook Page and Manage with WordPress.

Many of you may or may not have heard about the recent change Facebook has made to Pages; ending the use of FBML for custom tabs and replacing them with iFrames. If you have existing tabs using FBML they will continue to work, but you will not be able to add new tabs that use FBML. Moving forward every new custom tab you add will use iFrames. iFrames are type of html programming that in its simplest form imports and displays a website or web page inside a frame, in this case the frame is the custom tab in Facebook. Don’t panic if this sounds complicated or confusing. I just spent the weekend looking for the simplest way to create new Facebook iFrame tabs and think I have a drop dead simple way that anyone can do. If you are running your website on WordPress and can install a new plugin, even better! I am going to try and walk you through doing this without any heavy geek speak or programming. If I cross the line please slap me, lol. Step 1: Visit this Page in Facebook, Static HTML: iframe tabs. Click Add this application to your Page in the left column. Goto your page and click the Welcome tab in the left column.

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Interview with Brian Thompson of Thorny Bleeder Records

If this were a bio on Twitter, it would be short and sweet: “Music biz entrepreneur, artist manager, marketing guru, strategist, consultant, speaker, blogger & web designer.”

“Today, my goal is to find the best unsigned, independent artists and deliver their music to the world. I develop careers, facilitate business connections, negotiate deals, present opportunities, and consult on marketing and branding initiatives. I distribute music to record stores and digital download sites, chase down radio stations for airplay, and execute press and publicity campaigns. I preach about the power of the blog, social media marketing, and how new technologies can make your music heard. I understand the music business, the needs of an artist, the desires of a music fan, and the essential tools needed to help artists realize their goals.

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Maximize Your Dead Myspace Profile (For Artists)

Nearly every active band/artist/musician today has a profile on Myspace and they’ve spent years building up their friend count trying to impress labels and radio stations. Now it’s 2011, everyone has moved on to Facebook or Twitter and these acts are left with thousands of fan connections on a dead social network. What a waste. It doesn’t have to be this way! Here are some tips on how to make the most of your fan connections on Myspace.

Myspace is still a popular music destination. It’s high domain authority lets Myspace rank well for many search keywords, which means lots of targeted traffic to your profile. Visitors to this page are probably not a “fan” yet and it’s unlikely that many visitors will “friend” you. So, make sure you’re leading potential fans to where they will make a connection, whether its Facebook or your mailing list. 

Myspace isn’t totally dead yet, it still has 28 million users a month according to Quantcast. You should spend a little time updating the few fans who still use it. Use a service likeping.fm or artistdata to save time if you must.

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