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February 11, 2021
Now that we’re almost a year into this thing, fans and artists have mostly grown accustomed to the idea of live streaming concerts. Possibly even too accustomed. While the familiar thrills of an in-person show may feel new and exciting every time, a live stream is (unsurprisingly) a little different. Viewers are less committed, and more prone to distraction when viewing from home. After taking in a few songs, their attention might start to wander, unless you give them a compelling reason to stay tuned in. Here we look at a few tips and tricks for mixing up your live stream shows, and keeping them interesting for your audience (and, honestly, for you).
Live Music, Streaming tagged Advice, Audience, Fans, live stream, performance February 11, 2021 Abel Tesfaye, also known as The Weeknd, and Ludwig van Beethoven don’t appear to have much in common. Ok, they’re both musicians, there are the repeated digits in their birth years (1990, 1770), they share perhaps a similar amount of curly hair… But, otherwise, come on, right?
And yet, although classical music of Beethoven’s era and pop circa 2020 are different beasts, music that works is music that works. Sometimes it just works because it’s performed or produced effectively. But often I submit that better music is better because the notes are better — the pitches and durations and the relationships and patterns these form, however they’re performed.
Classical Music, Creativity, Songwriting tagged Beethoven, The Weeknd, classical, pop February 6, 2021 
February 5, 2021 While a return to the packed concert halls of yore still appears to be some ways off, a lot of fans and artists alike have grown tired of live streaming shows, yearn for the face to face experience, and are looking for an alternative way to safely enjoy music in person.
An overcrowded, poorly ventilated basement show might not fly, but with all the information we have gained about COVID-19 over the past year, there is more science available than ever on how to safely execute a live and in-person performance.
Here, we offer some tips on how to make the experience as safe as possible for both artists and fans.
Coronavirus, Live Music, Venue tagged Advice, COVID-19, live music, pandemic, safety February 4, 2021 Discovering your niche will be one of the most empowering moments of your career. Whether you are an artist, a producer, or any creative, the amount to which you develop your own creative voice will greatly impact your path towards success. Our niche makes us easily identifiable and marketable. The better we define it, the more we will open our connection to our fans and clients.
Advice, Genre, Music Career Stress tagged Career, music psychology, niche January 30, 2021 
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