May 20, 2021 You don’t have to be unique to make it as a performing musician, but it sure helps! Having a unique style and presentation (or more pragmatically, “brand”) is key to helping your and your music standout from the crowd, as well as providing a point of connection with your audience.
February 11, 2021
Now that we’re almost a year into this thing, fans and artists have mostly grown accustomed to the idea of live streaming concerts. Possibly even too accustomed. While the familiar thrills of an in-person show may feel new and exciting every time, a live stream is (unsurprisingly) a little different. Viewers are less committed, and more prone to distraction when viewing from home. After taking in a few songs, their attention might start to wander, unless you give them a compelling reason to stay tuned in. Here we look at a few tips and tricks for mixing up your live stream shows, and keeping them interesting for your audience (and, honestly, for you).
Live Music, Streaming tagged Advice, Audience, Fans, live stream, performance August 27, 2020 An article about the importance of event planning
August 17, 2020 Gone are the days where you needed to create a demo, submit it to a record label and hope for a deal. With enough capital, you can record your own music, promote it and become an independent artist. While it’s not an easy process, you can develop strong strategies to help you find traction within the marketplace. Consider some of the best SEO tips you can use in order to get your music to a wider audience.
October 8, 2019 November 25, 2018 Guest post by Hunter Farris. This article originally appeared on Soundfly’s Flypaper
Have you ever gone back to your childhood stomping grounds and felt goosebumps from some profound sense of immediate nostalgia? Do you ever get that same feeling watching television or a film?
There’s something magical about a director or composer’s ability to create that poignant sense of looking back or the joy of feeling like a kid again, and the cascade of emotions that come with it, with image and sound. Depending on the project, it might be as simple as a well-arranged descending chord progression, or adding sound designto paint an expressive picture of a particular moment in time shared by many of us in our youth, like a swing set or a wind chime, for example. But there really is no one magical trick that works for all audiences all the time.
June 5, 2018 There are a lot of important elements that go into creating a successful video, but one that many often overlook (or don’t put any thought to until the last second) is music.
Music can hugely impact the mood of your video, and that, in turn, can have an effect on its success.
October 10, 2017 This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog
Having a Facebook fan page for your music has so many benefits besides displaying your “like” count to the world. Some advantages of fan pages over personal pages are rather obvious — such as separating your personal and professional life, having no fan limit (versus the 5,000 friend cap on personal pages), using Insights to get key metrics about your fans, and getting taken more seriously as an artist overall.
But for any musician who’s trying to get more fans and figure out how to better engage their audience, Facebook Ads Manager is invaluable.
Promotion, Social Media tagged Audience, DIY, ad, advertise, promotion, social media April 26, 2017 As the great Louis Armstrong once said, “Musicians don’t retire; they stop when there’s no more music in them.” Despite the challenges of the industry, you should never stop trying to find ways to keep making good music and growing your career.
My take on this topic is not just based on inspirational quotes and fancy sayings. It comes from having been involved in music as a marketer and entrepreneur.
Over the past few years, I have worn several hats on the business side of music, from managing upcoming artists to starting companies. My experience has given me an insider’s perspective into how different people approach their careers and the little things some people do differently (or don’t do), which sometimes makes the difference.
Advice, Career tagged Audience, Branding, Career, DIY, band growth, brands, career advice June 1, 2016 This post was written by Allison Sharpe and originally appeared on the Bandzoogle Blog.
As a band or musician, your website is one of the most important tools you have. It sets you apart from all the rest and gives you your own little slice of the internet to show off your music.
Websites tagged Audience, Fans, artists websites, industry media, website April 20, 2016 This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.
Whether you’re a brand new musician establishing yourself online for the first time, or an already established band with a dedicated fan base, there is one thing that love it or hate it, all musicians will have to do. That, my friends, is marketing your music.
Marketing Strategies tagged Audience, DIY, Marketing, band marketing, budget, setting goals October 14, 2015 This post originally appeared on the Sonicbids Blog
Performing live music is a nerve-racking experience. No amount of singing in the mirror or head-banging in the garage can quite prepare you for the moment when the lights come up and you’re there. The center of attention. The subject of scrutiny. “Here we are now, entertain us.”
October 12, 2015 Dave Grohl, arguably one of the best songwriters of his generation, highlights the importance of being able to connect your songs to your audience. The best songs, and the longest lasting songs are the ones that are able to connect to listeners across generations, and across popular fads. But how can modern songwriters accomplish this? In today’s world, everything is constantly changing, and what people want from their music is constantly changing with it. By following these simple but yet helpful tips, you will find your songs become deeper, and more accessible to your audience.
Songwriting tagged Audience, Songwriters, Songwriting Tips