November 2, 2015 Growing your following on social media is an important part of your social media strategy, whether you are a seasoned veteran or just starting out. If you’re finding that your number of followers is just not going up, take a look at this checklist and decide if there are any holes in your strategy.
September 29, 2015 SoundCloud is a fantastic resource for your music. The platform is great for hosting music privately to send to promoters, record labels, or any stakeholders that you might hope to get involved in your musical endeavors since most interested parties do not want you to email them mp3 attachments or physical CDs. However, if you are only using SoundCloud to host and share music links you might be missing out. It serves a greater purpose as a music streaming and social giant. Here are six ways to start taking advantage of the social nature of SoundCloud and build an audience:
August 25, 2015 Jack McCarthy is a contributing writer for of WeSpin, a growth training platform and community which offers a free Fan Engagement course available at: box.wespin.co.
If you or your band have been steadily growing a fanbase and seeing increasing engagement online while touring and releasing music, then you know all about the constant demand for content on your social media networks. If you are not sharing photos on Instagram, tweeting and direct messaging your fans, and getting comfortable using YouTube regularly then you are probably falling behind in taking full advantage of the social platforms where your fans live their daily lives.
Social Media tagged Artist, Snapchat, band marketing, music industry, social media May 14, 2015 Location, location, location - A focus on location is a key aspect in business, with its importance being exemplified in ventures such as opening a venue, a restaurant, and delving into real estate investment…but what does it have to do with marketing your music? Because we now have access to a global stage thanks to social media, many musicians think about promoting their music on a large geographic scale, right off the bat. But what happens if you push your music using social media networks and don’t find a connection with your online audience or can’t find a way to increase interaction?
April 24, 2015 Since its inception in 2005, YouTube has provided the online stage for artists of all kinds to distribute video content to their audiences on their own personal channels. YouTube puts the power in the hands of musicians to build a fanbase from their channels, engage that fanbase with content on a regular basis, and even earn a share in ad revenue through YouTube’s Partner Program and Content ID system. For many musicians, journeying into the realm of video is a new and exciting venture. It can also be overwhelming or confusing trying to build a successful YouTube channel. For that very reason, YouTube for Artists was developed. YouTube for Artists is a data platform that is an extension of YouTube’s pre-existing Creator Hub, and both offer users the tools needed to understand practices and techniques that will make their channels as successful as possible. The subject matter of YouTube for Artists can seem a little dense at first glance, so here are some highlights of the platform to get you or your band started on optimizing your YouTube channel.
