July 14, 2021 The process of promoting an album should always begin before the recording of your first session. During concerts, you test and determine the songs your audience love the most. A solid campaign before release can help build excitement for your album release, develop your target audience, and turn occasional fans into real fans. Through music, people can be brought together uniquely.
May 27, 2021 There are so many ways to promote your music online. It depends on how much time you can spend on the digital promotion of your music. They’re some of the easiest ways which can help you to promote your music to a larger audience than any other platform.
April 17, 2020 Let’s face it. It’s harder than ever to get noticed as an artist. You’re competing against 3+ million artists uploading over 40,000 new tracks daily.
Only a handful of artists breakthrough every year, but what about everyone else?
You can continue competing against millions of artists on the same platforms for the same fans. Or, you can try new channels to find new fans and build your brand.
Fans, Streaming, Video tagged Live Shows, artist branding, band marketing, live show, live stream, live streaming February 28, 2020 Music is your heart. It’s your soul. It’s your blood. The air that you breathe. The thing that gets you up in the morning. And building your music career is your life’s purpose. It’s what you devote all your time, energy, and effort to.
But giving your all to your music doesn’t mean you can’t also give to your community. In fact, as a musician, you have an incredible opportunity not only for supporting your band’s success but also for making a difference in the world as you do it. You have a public voice, one that’s growing stronger every day.
Who better to use that voice for people who don’t have a voice? How better to build your band’s image while you draw fans to your cause? In this article, we will explore the amazing partnerships that can develop between musicians and advocacy groups, the incredible force for change that such an alliance can become.
July 29, 2019 One of the hardest things about the music business is marketing yourself. Bigger artists are able to hire professionals, but what about the myriad other skilled yet overlooked musicians out there?
March 11, 2019 Music has always been a business. At least since the advent of the recording “industry” in the last century. There’s little doubt about that: it’s a big money-making machine and little more for a good portion of the music world.
March 7, 2019 The heart of a musician is to make music.
From jazz to pop, punk to metal, and everything in between, a true musician is focused on their craft as often as possible.
However, the pressures of surviving as a musician is difficult. Monetizing a passion can be frustrating and distract from the creative mindset that we’re always trying to maintain. That’s where having a good website can be critical to help with promotion while saving time for what really matters.
A website gives the world access to our music in ways that couldn’t be dreamed of a few decades ago. Anyone with a few hundred bucks (or even less) can pull together a site fit for a king, but just because you can build a site easily doesn’t mean it’s automatically going to be a good one.
October 5, 2018 One word that is often associated with marketing is Branding. What is a brand? If you ask most people, they’ll tell you that branding is about your colors, product names and logo. These people are wrong. Let’s look a little closer at what makes up your brand.
Branding tagged artist branding, band marketing, band strategy May 25, 2018 Earlier this year we wrote an article urging unsigned bands to stop wasting their money on radio pluggers. The article might have annoyed a few pluggers but hey! more importantly it resonated with artists who unanimously agreed that their financial outlay was not returned by direct promotional value. In the article we proposed an alternative approach that focused on fans, social media and Spotify.
Marketing, Promotion tagged band marketing, music pr, unsigned musicians April 1, 2018 Your band is the music making machine that will enable your career, and your brand is the face of your music that people will learn to know and love. Your brand can be a powerful and invaluable asset that holds deep meaning for your fans and others who interact with it.
February 14, 2018 If you’re a musician, you’re probably using social media in some way to promote your music, invite people to shows, and stay in touch with your fans. We do this so often, we end up going through the motions of engagement without thinking about how the activity affects our SMARTER goals or how we can apply some more creativity to these tools.
February 7, 2018 Visuals mean everything in the marketing world. First-class imagery is essential for professionals who are in the process of marketing new dining establishments. It’s just as essential for those who are marketing bands. Musical acts, because of that, need to make memorable and striking graphics big priorities. Great images and solid marketing practices go hand in hand.
June 12, 2017 This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.
It’s not easy figuring out how to start optimizing your band’s presence in search engines. So we took all of our SEO advice and broke it down into one handy checklist.
For details on how to do each of the things on the list, you can refer to our “Complete Guide to SEO for Musicians“ eBook.
Without further ado, here’s your checklist for optimizing your band for SEO:
September 29, 2016 Don’t get stuck with a bunch of burned disks you can’t sell. The more options you have for getting rid of merch, the more likely you are to sell stuff. Here are some easy options to help you sell merch like a boss.