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August 19, 2013 I highly recommend that artists learn to love blogging. Here’s why.
Digital, Marketing, Online Marketing, blogging | tagged SEO, blog, fan engagement August 1, 2013 Soundcloud, fan growth, and music discovery? Let me count the ways! There are no shortage of sites competing to host your music from Reverbnation and Purevolume to Soundcloud and Myspace. What separates the good ones from the great ones is the facilitation of growth. Some sites you get 100 plays and it can spiral into thousands, other sites 100 plays is just 100 plays.
July 24, 2013 In today’s competitive music marketplace you will need to do everything you can to stand out from the crowd. Unfortunately for many bands, money isn’t always in abundant supply. If you’re in the “I need to promote my band but I don’t have any money” boat, then feel free to make use of these marketing tips and be sure to get the best deal by using online coupons for Vistaprint deals. After all, every penny you save, is a penny you don’t have to earn!
Marketing | tagged band marketing July 24, 2013 Entertainment, Music, and Fashion Marketing Company releases the official website to provide its message to potential and existing clients.
(ATLANTA, GA – July 23, 2013) Fearless Vision Marketing (formerly Paina B Music Marketing) is excited to announce the release of its new official website. This marketing company was re-launched back in June 2013, offering marketing services to businesses and visionaries in the Entertainment, Music, and Fashion industries. With eye-catching and bold color schemes and content, this website will introduce potential and current clients to the Fearless Vision brand while providing information on the services offered for Entertainment Marketing, Music Marketing, and Fashion Marketing.
June 14, 2013 If you haven’t received a notice or saw the posts, Myspace has relaunched with an all-new look. I found my email invitation in the spam folder. So what does this star-studded relaunch mean for musicians?
Probably nothing.
Myspace has tried multiple times to resurrect itself, though it was unsuccessful each time. We’ll see if Justin Timberlake and loads of money can make it work this time.
June 11, 2013 In the digital age it has become very easy to record music and get it out to the millions of people seeking new music every day. However, while recording has become easier, the art of physical promotion has been lost. This leaves some bands scratching their collective heads while trying to figure out how to get people to remember them. Aside from playing great music I believe there are a few design and printing tactics one can take to leave a lasting impression on a crowd.
Marketing, Promotion | tagged Promotion, band marketing June 4, 2013 You can still make money from selling your music. It just takes more creativity nowadays.
Believe it or not, you can still make money from your music. It just takes a little more creativity then it used to. We’ve dug deep and what follows are our best ideas.
Before you begin raking in the dough, you need a couple of things first. One is your own website. Why? Because you have no control over those aggregators like ReverbNation, BandCamp, CDbaby, etc. Now we like BandCamp and believe it’s the best aggregator, but it’s not your home-base. The thing is,what happens to someone who might really dig one of your songs, but then gets side-tracked by another band on BandCamp? You’ve probably lost them forever. You won’t lose them in the awesomeness of your musical home! I’m a huge proponent of WordPress.org – some of the most usable sites on the web are run by WordPress.org.
May 30, 2013 Right Chord Music have launched ‘The Big Survey’ think of it as our music census. Please follow this link to contribute, and help us better understand the challenges you face and the realities of being a musician in 2013. The survey is open to everyone, anywhere in the world, so please feel free to share this link. We look forward to sharing the results with you.
Marketing | tagged independent artist, music marketing, music research, unsigned May 23, 2013 It’s no secret that often in the world music, it’s more about “who you know” than what you know. The industry generally favors pre-existing relationships, whether you are looking for a venue, a sponsor, a review on your new album, or a slot at SXSW. Like it or not, networking can make or break an act.
Focus on taking a few steps closer to your goal by working on your contacts a few minutes each day. Here are some of my favorite tips on networking:
Advice, Band Marketing, Booking Agents, Breaking into the industry, Business, DIY, DIY Artist, DIY Promotions, Endorsements, Information, Marketing, Marketing 101, Marketing with LinkedIn, Music 3.0, Music Business Jobs, Music Business Plan, Music Conference, Music Industry, awesome indie music, booking, careers, collaboration, independent music, indie musician motivation, music , music business, music festivals, music marketing, music production, music promotion, record labels, song pitching | tagged A&R, Labels, Music Industry, booking agents, contacts, endorsements, managers, music business, publicists, pull marketing, sponsors, value May 9, 2013 Summary: There was a time when I used ReverbNation daily to connect with fans, promote my music, and grow my network. Things were great. But then things started changing and I began using the platform less and less. I used to be an advocate for their services and now I find myself telling people not to bother.
Below I will share my perspective and experiences with the platform simply to provide insight to those who want it.
If you want to know why I wrote this before reading, feel free to skip to the why.
Back in 1999, when I decided BUNKS was the musical direction I would take into the future; we chose to stay independent and use the Internet to promote and market the music.
April 15, 2013 Money. Let’s face it: most artists aren’t very good with it. Most of us don’t have much to invest into our music career (relatively speaking), and when we do, we tend to throw it at some random opportunities without a larger strategy in mind.
Take, for instance, submission fees to music festivals. Each year, thousands of artists spend over $100 in application fees or subscription costs to EPK sites, in hopes of getting a show at SXSW, CMJ, Bumbershoot, or other large festivals. Personally, I think festivals are overrated in terms of importance for your career, but if you really want to get in, try reading this guide: How to Get Into SXSW.
You can easily spend $100 on strings, picks, or sticks. You could even buy a cheap electric guitar. Or, if you were riding in my tour bus, $100 almost covers the gas from Portland, OR to Seattle, WA.
Advice, Album Release, Artist Development, Artist FYI, Band Marketing, Breaking into the industry, Budgeting, Business, Competitions, DIY, DIY Artist, DIY Promotions, Endorsements, Indepedendant Artist , Information, Innovation, Investing In Your Music, Life in the Music Business, Management, Marketing, Marketing 101, Music Business Plan, Music Industry, Music Licensing, Music Strategy, Online Marketing, Radio Play, Touring, Touring and Gigging, artist, booking, conferences, earn a living playing live music, festivals, independent music, indie musician motivation, managing money, merchandise, music business, music festivals, music marketing, radio, sxsw, tour | tagged Artist, album review, band money, banner, booking, books, cmj, consultation, merch, merchandise, money, music biz April 2, 2013 The internet has opened doors to promotional opportunities for artists worldwide. The problem with that is it’s created a much more competitive market, and you need to stand out from the crowd. Ultimately your music sells itself, and without the talent you won’t succeed. But even the most talented musicians don’t necesarily succeed in the industry today (or in the past). That’s where management comes in, however most managers charge a fortune and take a cut of your money. A lot of indie artists just manage themselves today, which is a full time job if you want to succeed. When you have another full time job, your band, and managing your band, that can be extremely diffecult. Plus it takes away from your true passion, the music. As musicians ourselves, and with years in the industry, this is why we offer management unlike any other.
Band Marketing, Band Website Tips, Breaking into the industry, Content Marketing Strategy, Future Of Music, Indepedendant Artist , Investing In Your Music, Management, Marketing, Music Industry, Music Management, Music Services, Networking, Online Marketing, Promotion, Publicity, Radio Play, The Business of Independent Music, careers, independent music, music business, music technology, public relations, radio, record labels | tagged PR, Promotion, campaign, exposure, indie, management, music, muzicnotez, representation, worldwide March 6, 2013 I just read an article on Marketing Prof’s about a technique that will make it easier for us musicians to get new and existing fans to like, share or buy more of our music and merch.
February 20, 2013 Attention bands and musicians: we need your help! We are beta testing our new audio QR Codes called tokkers and we’re looking for bands and musicians to try them out (for free!) and give us feedback.
When people scan a tokker that’s printed on your flyer, they can instantly hear your music, see a picture of you, find out more about you and where you’ll be playing, share it on Twitter and Facebook, email it to their friends, embed it in their web page, call or email you, and link to your website.
