How To Advertise Your Music Using Google AdWords

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

You’ve probably tried boosting your posts on Facebook, and maybe you’ve even run a few ads on Instagram. But have you ever considered how powerful Google’s search network can be for advertising your music?

Optimizing your online presence for Google is super important, and there’s a lot you can do to increase organic search traffic to your band website. But in this article, we’re going to explore how to advertise your music using Google AdWords.

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21 Dos And Don’ts Of Band Website Design

This post was written by Allison Sharpe and originally appeared on the Bandzoogle Blog.

The band is getting along. Songs are great. Gigs calendar is filling up. Now you just need to get people to notice you and you’ll be good to go. But where do you start?

If you focus your efforts on Facebook or Twitter, your music is likely to get lost in a sea of political rants and fur baby videos. The best way to keep fans focused on you is through your own custom website.

A website puts the focus on you and your music. It’s easy to build a website, but how do you know if you did it right? Let’s take a look and the most common ways band win and lose with their website.

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8 Music Investment Agreement Tips

This post by Canadian entertainment lawyer Byron Pascoe originally appeared on the Bandzoogle Blog

Disclaimer: This article does not provide advice regarding how to find an investor for your music career!

However, reading this article may assist in structuring the relationship between you and your investor.

Some musicians looking to raise money to record and promote a new album turn to online platforms from PledgeMusic to Kickstarter. These platforms are vehicles to obtain financial support from fans, friends, and family.

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10 Principles Of Great Music Web Design

Guest Post by Melanie Kealey from the Bandzoogle Blog

It’s no secret that in order to appear professional, your own website with your own .com address is essential. So what ingredients make for a great musician website exactly? You’ve got the music of course, some images, videos, and show dates.  

Pulling together content is an easy first step. The part where many musicians get stalled is with the website’s design.

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How To Advertise Your Music On Facebook

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

Having a Facebook fan page for your music has so many benefits besides displaying your “like” count to the world. Some advantages of fan pages over personal pages are rather obvious — such as separating your personal and professional life, having no fan limit (versus the 5,000 friend cap on personal pages), using Insights to get key metrics about your fans, and getting taken more seriously as an artist overall.

But for any musician who’s trying to get more fans and figure out how to better engage their audience, Facebook Ads Manager is invaluable.

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Crowdfunding Your Album: 11 Dos & Don'ts

This post was written by Justin Ralph and originally appeared on the Bandzoogle Blog.

Over the past few posts, I’ve covered how to decide if you’re ready to record an album, tips for writing songs, and how to handle the pre-production of your recording. Today I want to talk about one of the most popular ways to fund production for your album - crowdfunding.

When I decided to record an album this year, I knew I was going to use crowdfunding to raise money. I was fairly certain I would be successful with it based on the pool of people I could reach, and I liked the idea of my fans being engaged in the entire process of recording.

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How To Find Time For Music When You Have A Day Job

This post was written by Bree Noble and originally appeared on the Bandzoogle Blog.

Whether you work full-time outside the house, in your home office or take care of young children or aging adults (which is definitely a full-time job), finding time for music can be a juggling act.

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[Case Study] How Derek Webb Sells Out House Concerts

This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.

When Derek Webb decided to grow his artist income by performing house concerts, he turned to Bandzoogle’s website and marketing tools to book up his tour schedule and sell out his shows. 

He sets aside every second weekend in his calendar and fills them with as many shows as he can fit, earning up to $1000 per event.  We’ll show you how he does it.

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7 Essential Clauses In An Artist Management Deal

This post by Canadian entertainment lawyer Byron Pascoe originally appeared on the Bandzoogle Blog

One of the most important relationships in music is between the artist and his or her manager.

The manager’s specific role will depend on the manager and band, but generally the manager advises and directs the artist in connection with all matters relating to the artist’s professional career in the entertainment industry.

That’s pretty broad. As such, it’s important that the artist and manager are on the same page about the manager’s role, and also about their collective goals, and expectations of each other.

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[Case Study] How UnbelievableBeats.com Makes Money From Free Beats

This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.

When Shaun Friedman of UnbelievableBeats.com decided to do something with his library of unused beats, he built a Bandzoogle website to put them online. Instead of selling his beats, he gave them away for free to build his mailing list, and found other creative ways to make money from them. 

He had over 100 free beats on his website when he launched it, and later added over 70 free loops. 

We talked to Shaun about how he used his free beats to grow a huge mailing list, and how he uses it to help earn a living as a producer.

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Negotiating A Music Producer Agreement: 7 Key Issues

This post by Canadian entertainment lawyer Byron Pascoe originally appeared on the Bandzoogle Blog

Whether you’re a music producer, or a performing artist working with a producer, it’s important to discuss the terms of your arrangement with each other.

While it’s better late than never to formalize the artist-producer relationship, it’s easier to start the conversation before heading into the studio, and much easier before the music generates interest and money.

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9 Ways To Get More Fans On Your Mailing List

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

If you do some quick research on how to get more music fans, you’ll find plenty of suggestions for getting your name out there and getting heard. But once you’ve captured someone’s attention, how do you keep it?

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How To Drive More Traffic To Your Music Website

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

So, you’ve put a lot of time and effort into building a stunning band website, but after the initial rush of traffic and congratulatory comments from your friends, now it’s just sort of… sitting there. Why aren’t potential new fans and industry folks finding it?

It can be disheartening to wake up to double- or single-digit website stats every morning, and countless independent musicians run into the same problem — but fortunately, there are plenty of solutions.

Here are some of the best ways to drive traffic to your music website that you can start putting into action today!

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How To Get A MusicBrainz Page For Your Band

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

If you’ve never heard of MusicBrainz before, it’s sort of like Wikipedia, but specifically for information about music. It’s open source and maintained by the community, meaning anyone (including you!) can help contribute information about artists and their related works.

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